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Brand Management

Characteristics Of Successful Brand Champions

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Characteristics Of Successful Brand Champions

Chief brand champions will be more effective if they exhibit the following personal characteristics:

  • Curious
  • Well rounded
  • Intuitive
  • Visionary
  • “Big picture” thinker
  • Strong customer knowledge
  • Strong business knowledge
  • Assertive
  • Disciplined
  • Tenacious
  • Resilient
  • Passionate
  • Able to simplify the complex
  • Able to translate brand concepts into something relevant for non-marketers
  • Storytelling ability
  • Teaching ability
  • Likable personality

These qualities seem to imply three roles: (1) vision crafter, (2) teacher/evangelist and (3) standards enforcer.

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