The Quick Brand Health Assessment

You know your brand is winning in the marketplace when…

  • The brand is mentioned to customers and potential customers, and they brim with enthusiasm in their response.
  • Your brand’s external messages “ring true” with all employees.
  • Employees are enthusiastic and consistent in recounting what makes their brand special.
  • The brand’s market share is increasing.
  • Competitors always mention your brand as a point of reference.
  • The press can’t seem to write enough about your brand.
  • Your CEO has a strong vision for the organization and its brand. He or she talks more about the vision than financial targets.
  • Your organization’s leaders always seem to “talk the brand” and “walk the brand talk.”

The Blake Project Can Help: The Brand Positioning Workshop

Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education

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Brad VanAuken The Blake Project

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