The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

Brands In The Age Of Presidential Criticism

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Brands In The Age Of Presidential Criticism

One of the more interesting developments that emerged during these past few months is the phenomena of brands facing direct criticism from then President-elect Donald Trump.

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Brand Management

Recognizing Brand Disruption

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Recognizing Brand Disruption

Every business and brand is unique. They all have their own processes, efficiencies, culture and values. The origins of many brands is traced back to providing a solution that didn’t exist to a problem or unlocking a mystery for people.

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Brand Management

Building Iconic Brand Associations

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Building Iconic Brand Associations

Once a brand is well positioned, the one enduring challenge that marketers face is making sure that everything associated with the brand is consistent in the minds of the target audience.

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Brand Management

Why Mainstream Marketing Is Stagnating

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Why Mainstream Marketing Is Stagnating

What if? That is the question you need to ask and answer—multiple times every single day. The solution to every marketing problem begins with this question.

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Brand Strategy

How Un-Designed Should Brands Be?

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un-designed branding trends

As brands seek to stay in touch with consumers, some are saying the future of brands depends on them looking less manufactured. That feels like an overstatement.

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