The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Culture

How To Bring The Mission Statement To Life

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A Guide To Bringing Your Mission Statement To Life

Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.

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Brand Innovation

Brand Innovation: Why So Many Projects Fail

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Brand Innovation: Why So Many Projects Fail

I caught up recently with a favorite client from a few years ago. It was sad, but not surprising, to learn that a big innovation project they launched with great expectations had been quietly shelved. Consumers just didn’t understand the value and they stayed away in droves.

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Branding: Just Ask...

How To Keep A Heritage Brand Competitive

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How To Keep A Heritage Brand Competitive

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mary a senior marketer from Atlanta, Georgia who has this question about evolving a heritage brand.

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Brand Management

Every Great Brand Reveals A Human Side

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Every Great Brand Reveals A Human Side

No brand provides a better example of stellar corporate responsibility than Patagonia.

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Brand Innovation

How Brands Can Deliver Smart Innovations Faster

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How Brands Can Deliver Smart Innovations Faster

Everyone I meet that’s involved in product innovation today seems to have the same basic goal: to get really smart ideas to market faster.

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