The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Strategy

National CPG Brands Face A New Challenger

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Brandless Brand Strategy

Loyalty, especially in certain categories, is becoming harder for some brands to earn.

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Brand Insights

How Brands Win With Mindset Based Targeting

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How Brands Win With Mindset Based Targeting

In his recent book ‘Friction’, Jeff Rosenblum argues that the mid-funnel is often neglected by marketers, who are too worried with upper-funnel brand awareness and lower-funnel conversion tactics.

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Brand Management

6 Factors Behind The Impact Of Brand Scandals

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6 Factors Behind The Impact Of Brand Scandals

Everyone’s very quick to call almost any news a scandal these days. Nevertheless, brands do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what has happened while others falter.

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Brand Management

5 Ways To Exploit Amazon’s Brand Weakness

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5 Ways To Exploit Amazon’s Brand Weakness

Amazon is the leader in retail innovation, yet it lags when it comes to sustainability.

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Brand Storytelling

Brand Storytelling Beyond The Hero’s Journey

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Brand Storytelling Beyond The Hero's Journey

In the age of disruption, nothing is safe from profound change.

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