The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
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Brand Messaging

Brands Perform In The Right Channel And Context

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Brands Perform In The Right Channel And Context

Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.

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Brand Innovation

Using The Jobs Theory To Innovate Brands

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Using The Jobs Theory To Innovate Brands

Today’s marketers are bombarded with directives about what to look for when gathering customer insights.

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Brand Strategy

Using Improv To Build Brands

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Using Improv To Build Brands

With an abundance of data at their fingertips marketers try to analyze and optimize everything, from consumer journey touchpoints to media placements through clicks, page views and store visits.

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Brand Management

Brands Must Be Aware Of Their Social Contracts

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Brands Must Be Aware Of Their Social Contracts

The venerable L.L. Bean brand, renowned for exceptional, high-quality outdoor apparel, finds itself under fire today, the target of rising customer backlash over abandoning a long-held return policy that is no longer viable.

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Customer Insight

How Brands Can Convert Data To Insight

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How Brands Can Convert Data To Insight

Which person, from another field, do you think advertisers could learn most from?

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