The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Value Creation

How One Taboo Represents New Value For Brands

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How One Taboo Represents New Value For Brands

Just recently, Canada became the second country in the world to legalize marijuana.

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Brand Management

Building Brands With A Female Lens

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Today’s Brands Require A Female-Lens

Let’s hear it for our Fathers. All of them – from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business.

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Brand Strategy

How Unexpected Partnerships Can Fuel Brands

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How Unexpected Partnerships Can Fuel Brands 

Adidas and IKEA recently announced they were joining forces in a slightly surprising brand partnership.

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Mergers & Acquisitions

The Role Of Brands In Mergers And Acqui­sitions

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 The Role Of Brands In Mergers And Acqui­sitions

It is important to reflect on the role of brands during mergers and acqui­sitions and to consider the opportunities they provide.

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Mergers & Acquisitions

Every Merger And Acquisition Needs A Brand Story

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Every Merger And Acquisition Needs A Brand Story

Brands truly get what they deserve.

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