The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brand Licensing

C-Level Brand Licensing Considerations

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C-Level Brand Licensing Considerations

This is one of our favorite topics with board members, specifically when it comes to licensing the corporate brand—or not.

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Brand Management

Leveraging Social Platforms For Brand Success

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Leveraging Social Platforms For Brand Success

While it is certainly important and meaningful for consumers to know that their brand stands for something beyond the products they sell, we build brands for one reason – to drive business.

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Mergers & Acquisitions

How To Migrate Acquired Brands

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Migration Strategy For Acquired Brands

Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.

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Brand Identity

The Force Of Brand Strategy And Design

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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

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Brand Management

The Role Of Brand In The Digital Age

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The Role Of Brand In The Digital Age

Brands must integrate the reality of the digital age into their design.

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