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Customer empathy is a widely discussed topic for building brands today. It’s clear that Chief Marketing Officers need our empathy as well.
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We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered.
Read MoreAs a brand strategist, a favorite part of any presentation I give to clients is a section on their brand’s competitors.
Read MoreIn 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies?
Read MoreYou’re either pregnant or you’re not. And the market for pregnancy testing kits would appear to be similarly dichotomous: you either need a pregnancy test kit, or you don’t.
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