The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Strategy

Please Help This Brand Grow

By

Branding Strategy Insider

ENTER TO WIN A $500 CASH CARD

Read More
Business to Business (B2B)

The Why And How Of Building B2B Brands

By

The Why And How Of Building B2B Brands

When we look back at the 2010’s, we’re going to remark that it was a decade largely driven by performance marketing.

Read More
Brand Licensing

Dead Or Alive? Bringing Brands Back To Life

By

Dead Or Alive? Bringing Brands Back To Life

We can all remember brands we loved (or not) that have disappeared.

Read More
Brand Architecture

Brand Architecture’s Critical Role In B2B

By

Brand Architecture's Critical Role In B2B

Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke.

Read More
Personal Branding

The Ultimate Brand Champion

By

The Ultimate Brand Champion

If you’re going to champion something, you have to be all in. You have to be willing to put “your face” on the line for it.

Read More