The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Admiration

3 Keys To Driving Long-Term Brand Relationships

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3 Keys To Driving Long-Term Brand Relationships

Let’s start with the assumption that admired brands provide value to companies by producing outcomes.

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Branding & Retail

Applying A.I. To Retail Brands And Beyond

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Applying A.I. To Retail Brands And Beyond

Artificial Intelligence (AI) is both buzzword and buzz-worthy, depending on what you’re reading or who’s talking about it.

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Brand Architecture

3 Considerations For Brand Architecture Design

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3 Considerations For Brand Architecture Design

When companies introduce a new offering as part of their brand architecture, they need to consider the new offering’s relationship with the company’s other brands.

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Building Emotional Connections

The Power Of Intimate Brands

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The Power Of Intimate Brands

The marketplace is constantly evolving, and as new technologies and a dynamic consumer base continue to change how brands are designed and perceived, we knew that a revision of marketing’s fundamental principles was long overdue.

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Brand Management

Cutting Too Deep Puts Brands At Risk

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Cutting Too Deep Puts Brands At Risk

When price wars flare up, staying competitive sometimes means cutting costs.

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