The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brand Storytelling May 21st, 2018

Brand Storytelling With Logic And Emotion

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Brand Storytelling With Logic And Emotion

Brands would do well to follow Gramma B’s advice for falling in love: 
“Half with the head, half with the heart.”

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Branding & Retail May 17th, 2018

3 Brand Lessons From China’s Virtual Showrooms

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3 Brand Lessons From China’s Virtual Showrooms

In many ways, emerging markets are one of the best places to look for what’s cutting edge and breaking through in retail.

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Advertising May 14th, 2018

How Advertising Signals Brand Power

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How Advertising Signals Brand Power

In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.

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Brand Positioning May 10th, 2018

Confusing Brand Positioning With Brand Purpose

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Confusing Brand Positioning With Brand Purpose

There was a period between about 2016-2017 where many brands seemed to conflate purpose and positioning.

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Brand Storytelling May 09th, 2018

How To Infuse Clarity In Brand Stories

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How To Infuse Clarity In Brand Stories

What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on?

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Branding Strategy Insider

Brand Education Programs

Brand Strategy Conference Brand Education Event Brand Training Marketing Conference

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker