The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

Will Voice Search Hurt Brands And Agencies?

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Will Voice Search Hurt Brands And Agencies?

As algorithms play a bigger and bigger part in how we make decisions, and how decisions are made for us, it’s interesting to ponder what the effects might be on brands and their agencies, particularly as we transit from a text-focused way of searching for answers to one that is more voice oriented.

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Brand Storytelling

Remixing Your Brand With Transmedia Storytelling

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Remixing Your Brand For Transmedia Storytelling

There are many reasons to love branded PR experiences. With so many marketers focusing on what is possible online, getting to see brands disrupt real reality in creative ways not only delights those of us in the marketing professions, but activates customers in remarkable ways.

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Branding Conferences

The Un-Conference: Keeping Brands Human

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Brand Strategy Conference 2018

Today’s marketers must strive to eliminate the distance between brands and humanity.

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Brand Management

Building Brands On Consumer Tasks

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Building Brands On Consumer Tasks

In the mid to late 2000s, online retailers were driving down prices on consumer electronics. As competition increased and margins thinned, Circuit City tried a number of tactics to weather the storm.

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Brand Research

Brand Insights From The Deepest Level Of The Mind

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Brand Insights From The Deepest Level Of The Mind

In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.

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