The Blake Project

Branding Strategy Insider is the global thought leader in brand strategy and brand education offering marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Brands and Discounts April 23rd, 2018

How Brands Can Minimize Discounts

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How Brands Can Minimize Discounts

Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.

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Brand Marketing April 20th, 2018

A New Strategy For Branded Content

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A New Strategy For Branded Content

The era of pervasive communication challenges traditional strategies, models and best practices.

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Brand Management April 19th, 2018

Brand Authenticity In The Age Of Post-Truth

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Brands Must Evolve With The Concept Of Truth 

“Post-truth doesn’t mean the end of the truth.

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Brand Strategy April 18th, 2018

How To Compete With Rival Brands

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How To Compete With Rival Brands

A world of abundance for consumers is a world of rivals for brands.

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Building Emotional Connections April 17th, 2018

The Principles Of Brand Intimacy

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The Principles Of Brand Intimacy

Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.

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Branding Strategy Insider

Brand Education Programs

Brand Strategy Conference Brand Education Event Brand Training Marketing Conference

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker