The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Brand Strategy July 20th, 2017

National CPG Brands Face A New Challenger

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Brandless Brand Strategy

Loyalty, especially in certain categories, is becoming harder for some brands to earn.

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Brand Insights July 18th, 2017

How Brands Win With Mindset Based Targeting

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How Brands Win With Mindset Based Targeting

In his recent book ‘Friction’, Jeff Rosenblum argues that the mid-funnel is often neglected by marketers, who are too worried with upper-funnel brand awareness and lower-funnel conversion tactics.

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Brand Management July 17th, 2017

6 Factors Behind The Impact Of Brand Scandals

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6 Factors Behind The Impact Of Brand Scandals

Everyone’s very quick to call almost any news a scandal these days. Nevertheless, brands do get into trouble, and they emerge from those challenges in different states. Some seem to brush off what has happened while others falter.

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Brand Management July 14th, 2017

5 Ways To Exploit Amazon’s Brand Weakness

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5 Ways To Exploit Amazon’s Brand Weakness

Amazon is the leader in retail innovation, yet it lags when it comes to sustainability.

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Brand Storytelling July 13th, 2017

Brand Storytelling Beyond The Hero’s Journey

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Brand Storytelling Beyond The Hero's Journey

In the age of disruption, nothing is safe from profound change.

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Branding Strategy Insider

Brand Education Programs

Brand Strategy Conference Brand Education Event Brand Training Marketing Conference

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World featuring Brandingo: The Brand Management Safari Game.

For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Bayer, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” ~ Peter Drucker