The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Strategy Workshops

Content Strategy Workshop

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Content Strategy Workshop

Content has never been more important, and yet many brands that engage with customers across multiple channels say they don’t have a documented content strategy that aligns their content initiatives with the fundamentals of their brand.

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Brand Engagement

4 Keys To Organizing Brand Interactions

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4 Keys To Organizing Effective Brand Interactions  

As brands juggle more and more channels to try and interact meaningfully with customers, is omnichannel achieving what it needs to?

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Brand Culture

The Internal Branding Mandate

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The Internal Branding Mandate

It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.

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Brand Management

Brand Transparency Must Be Strategic

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Brand Transparency Must Be Strategic

In times or situations where there are low levels of trust, transparency becomes very important.

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Brand Positioning

Brand Positioning For Competitive Advantage

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Brand Positioning For Competitive Advantage

The best brands make customers’ lives easier, more gratifying, and more meaningful.

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