The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brand Licensing

Managing The Brand Licensing Ecosystem

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Managing The Brand Licensing Ecosystem

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. This test implies that a person can identify an unknown subject by observing that subject’s habitual characteristics.

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Brand Management

Two Paths, One Brand Journey

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Two Paths, One Brand Journey

Two pathways guide the trajectory of brands. The most successful find their strength at the intersection of the two.

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Customer Experience

Synching The Customer Journey With Brand Value

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Synching The Customer Journey With Brand Value

The battle for consumers’ hearts, minds and wallets won’t be won in R&D labs.

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Brand Loyalty

Innovating Brand Loyalty Programs

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Innovating Brand Loyalty Programs

Never forget that the digital revolution is changing the way customers buy and the way brands sell.

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Brand Positioning

5 Keys To Brand Positioning Implementation

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5 Keys To Brand Positioning Implementation

Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day.

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