The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Customer Experience May 22nd, 2017

14 Ways Brands Can Evaluate Customer Journeys

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14 Ways Brands Can Evaluate Customer Journeys

How should brands map more effective and engaging customer journeys? By recognizing that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.

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Brand Management May 19th, 2017

How Televangelists Achieve Brand Success

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How Televangelists Achieve Brand Success

How do leading religious brands (televangelists and megachurches) drive a thriving business in a decimated market (church attendance has been on the decline for 40+ years)? What can you learn from their marketing efforts?

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Brand Storytelling May 18th, 2017

Crafting Brand Stories That Inspire And Resonate

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Crafting Brand Stories That Inspire And Resonate

Consumers are no longer expecting brands to deliver value beyond the product. They are demanding it.

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Brand Strategy May 17th, 2017

The Five Pillars Of Brand Likeability

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The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands.

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Brands And Digital May 16th, 2017

How AI Threatens Advertising And Brands

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How AI Threatens Advertising And Brands

Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.

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Branding Strategy Insider

Brand Education Programs

“Your future depends on many things, but mostly on you.” ~ Frank Tyger

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning engagement for you.

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Additionally, we host a unique competitive-learning event annually: The Un-Conference: 360 Degrees of Brand Strategy for a Changing World. For organizations seeking to transform and mobilize their employees around the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Darden Restaurants (Olive Garden, Red Lobster et al), GE, GlaxoSmithKlein, Kawasaki, OgilvyRed, Monsanto, Unilever, U.S. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.