The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Culture

Developing A Strong Brand Culture

By

Developing A Strong Brand Culture

Most organizations neglect the importance of developing a strong brand culture before communicating their value to the outside world.

Read More
Brand Management

The Perils Of Brand Success

By

The Perils Of Brand Success

Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?

Read More
Brand Strategy

3 Ways To Establish A Meaningful Brand

By

3 Ways To Establish A Meaningful Brand

At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same brain.

Read More
Brand Marketing

7 Keys To Evaluating Brand Ideas

By

7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.

Read More
Brand Management

Linking Scandal And Brand Growth

By

Linking Scandal And Brand Growth

Ten years ago a young American entrepreneur and business school graduate took a gamble.

Read More