The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Management

Building Brands In A Voice-Activated World

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Building Brands In A Voice-Activated World

Voice technology has made great leaps in the past few years. Speech recognition error rates are approaching human levels, and machine learning continues to improve the ability to understand the nuances of natural language such as meaning or intent.

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Building Emotional Connections

How Brands Build Enduring Relationships

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How Brands Build Enduring Relationships

It can be said that good brands are well known, but great brands are well loved.

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Brand Culture

How To Transform Your Brand Culture

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How To Transform Your Brand Culture

In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.

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Brand Management

Keys To Building Admired Brands

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Keys To Building Admired Brands

The more your brand enables, entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be.

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Brand Management

4 Ways Brands Can Reduce Customer Outrage

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4 Ways Brands Can Reduce Customer Outrage

It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks.

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