The Blake Project

Branding Strategy Insider is the global thought leader in brand strategy and brand education offering marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Brands and Discounts

How Brands Can Minimize Discounts

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How Brands Can Minimize Discounts

Thousands of businesses ‘accidentally’ give customers more discount than the profit they make on certain individual products or services.

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Brand Marketing

A New Strategy For Branded Content

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A New Strategy For Branded Content

The era of pervasive communication challenges traditional strategies, models and best practices.

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Brand Management

Brand Authenticity In The Age Of Post-Truth

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Brands Must Evolve With The Concept Of Truth 

“Post-truth doesn’t mean the end of the truth.

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Brand Strategy

How To Compete With Rival Brands

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How To Compete With Rival Brands

A world of abundance for consumers is a world of rivals for brands.

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Building Emotional Connections

The Principles Of Brand Intimacy

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The Principles Of Brand Intimacy

Most marketers and business leaders generally agree that brand can be a key asset, helping facilitate demand, encourage growth, ensure consistency of users and create advantage.

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