The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Customer Experience

14 Ways Brands Can Evaluate Customer Journeys

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14 Ways Brands Can Evaluate Customer Journeys

How should brands map more effective and engaging customer journeys? By recognizing that such journeys are really about how customers feel over the course of the entire journey not just how they feel at any given point in that journey.

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Brand Management

How Televangelists Achieve Brand Success

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How Televangelists Achieve Brand Success

How do leading religious brands (televangelists and megachurches) drive a thriving business in a decimated market (church attendance has been on the decline for 40+ years)? What can you learn from their marketing efforts?

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Brand Storytelling

Crafting Brand Stories That Inspire And Resonate

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Crafting Brand Stories That Inspire And Resonate

Consumers are no longer expecting brands to deliver value beyond the product. They are demanding it.

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Brand Strategy

The Five Pillars Of Brand Likeability

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The Five Pillars Of Brand Likeability

As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands.

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Brands And Digital

How AI Threatens Advertising And Brands

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How AI Threatens Advertising And Brands

Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.

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