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Value Creation

Value Creation

20 Ways To Kill Dull Products

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Product Innovation Strategy

When Nielsen analyzed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success.

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Value Creation

Brand Strategy For Lasting Value

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Brand Loyalty

Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.”

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Value Creation

Value Creation In The Post-Marketing World

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Economics is about deciding what’s valuable.

After the re-set in the global economy, people everywhere are re-evaluating and sorting out what is valuable in their lives and what is not. What the world needs now is to have more value added to it. And that’s what brands must do — add value to the world — if they want to lead the market in the post-marketing world.

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Value Creation

Brands And The Power Of Crazy Ideas

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The source code of value creation BEGINS with formless creative thought not data. Formless thought in the creative mind is where crazy ideas come from.  Crazy ideas have changed the world many times over. Knowing this, it’s surprising many marketers still don’t trust the crazy idea when it shows up.

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Value Creation

Brands With Vision Can Find Opportunity In Chaos

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Brand Strategy Opportunity

Like a raging storm in the open sea, the waves of change come at brand marketers from all directions. There is no eye in this perfect storm – no brief moment of calm to prepare for the next big wind to blow your business off course. The world is changing so fast most brand owners can hardly manage the process of learning what’s necessary to master to keep their ship afloat in all the apparent chaos surrounding them.

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