avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

University Branding

University Branding

Building Higher Education Brands

By

While higher education is a very crowded market, there are some colleges and universities that have differentiated themselves in highly compelling ways. Here are some of my favorite examples of this:

Read More
University Branding

Building A University Brand

By

480_PH2010092306853

At least two universities are on to something big in their brand positioning: my alma mater, Rensselaer Polytechnic Institute and American University. Both focus on their students’ and prospective students’ aspirations.

Read More
University Branding

Rebranding A National University

By

Rebranding A National University

Rensselaer Polytechnic Institute: Why not change the world?™

As Vice President of the Rensselaer Alumni Association (RAA) board and chairman of its national Alumni Admissions Committee I was a key participant in the endeavor to rebrand Rensselaer. Today I want to share the case study of that effort.

Read More