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Re-Branding

Re-Branding

To Refresh Or Rebrand? A Marketer’s Guide

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When Should A Brand Refresh Or Rebrand?

Every brand must change, but the extent of the change, and the size of the calls that accompany those shifts, are very different. So when should you refresh what you have to bring it up to date, and when should you “kill” the brand and start again?

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Re-Branding

What To Expect From A Rebrand

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Setting Expectations for a Rebrand

Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part. But is it realistic? How much change can a company expect to see through a rebrand, and where?

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Re-Branding

10 Reasons Why Rebrands Fail

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10 Reasons Why Rebrands Fail

As this article in Entrepreneur reminds us, plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are:

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Re-Branding

Maintaining Commitment To Branding Efforts

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Rebranding Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Karen, a VP of Marketing in Washington, D.C. who writes…

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Re-Branding

How To Gain Stakeholder Buy-In For Rebranding

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Rebranding Strategy

Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes:

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