It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego campus for the airport. She had a doctor’s appointment in nearby Tucson and had a flight reservation with Southwest Airlines.
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Public Relations & Branding - Branding Strategy Insider
A Public Relations Formula Beyond Illusion
March 9, 20092 min
PR is the most under-used and under-rated communication tool.
Public Relations: A Question Of Measurement Methods
September 30, 20083 min
Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.
Brand Crisis Analysis: British Airways
April 8, 20084 min
British Airways’ Terminal 5 disaster will prove even more damaging to the BA brand than initial indications suggest.
The Value Of Publicity
July 7, 20071 min
At the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, CA, Jill Vollmer, vice president of brand marketing for Mondera.com said, “Publicity has helped us achieve 5 times the ad value of media placement for every $1 spent. If you consider that the message is coming from a third party (not paid, but endorsed), the additional credibility may result in 10 times the value.” Proactive publicity can be one of the most...