Just as a product with brand vitality will better compete and succeed, so too will a nation with a strong brand. Perceptions about an entire nation will be vast. In evaluating stakeholders’ perceptions of a country, marketers should look for and evaluate the following characteristics when surveying stakeholders impacting the perceptions of a country:
Just as businesses rely on their brand recognition and public perception to help improve commercial success, a country’s reputation and global image is a reflection of the strength of its “brand.”
In my current role, I am often asked why I believe place branding is a right strategy for accelerating the economic growth of a location.
What does it take to get visitors to stop in your town? Better yet, what does it take to get them to make your town a destination?
Place Branding is a regular topic here on Branding Strategy Insider. We have covered the process as well as other angles of the discipline.
