The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Contact BSI
Derrick Daye
888.706.5489 Email us
Advertising

How Emotions Drive Effective Brand Advertising

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How Emotions Drive Effective Brand Advertising

Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough.

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Brand Marketing

How Brand Meaning Influences Customer Decisions

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Creating Brand Distinctiveness And Action With Meaning

Joshua Glenn and Rob Walker are two writers who collaborated on a literary and economic experiment between 2009 and 2010, to discover whether adding meaning to an object would draw attention and sway people to buy it for more money than it’s worth.

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Brand Strategy

Brands Must Reflect Customer Beliefs

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Brands Must Reflect Customer Beliefs

Every brand needs to make a practice of reflecting beliefs. That’s because everything consumers see in the world gets ‘bent’ through the prism of the values they espouse.

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Mergers & Acquisitions

6 Decisions For Newly Merged Or Acquired Brands

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Brand Merger Success

If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?

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Consumer Packaged Goods

How Leading CPG Brands Stay On Top

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How Leading CPG Brands Stay On Top

Why has Tide been a top detergent brand for so long? Why is Heinz Ketchup, popular everywhere, still so particularly popular in Pittsburgh?

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