The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals build strong brands. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Brand Marketing

How Brands Must Shift To Engage Generation Z

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How Brands Must Shift To Engage Generation Z

The year 1997 was an eventful one in global history.

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Brand Marketing

How Brands Can Join The Conversation Via GIF’s

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How Brands Can Join The Conversation Via GIF's

We live in an age of visual communication.

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Brand Management

From Friction To Empathy: A New Branding Model

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From Friction To Empathy: A New Branding Model

Traditional advertising is based on a reach and frequency model, which focuses on how many people brands reach and how frequently they can reach them.

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Brand Growth

Applying The Boston Matrix To Marketing

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Applying The Boston Matrix To Marketing

The Boston Matrix, also known as the Growth-Share Matrix, made famous by Boston Consulting Group helps you understand the market opportunity, appropriate investment level and messaging style.

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Brand Management

Modern Marketing Is Data Exchange

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Modern Marketing Is Data Exchange

Modern marketing is simply a data exchange.

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