The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Strategy

Do Awards Still Reward Brands?

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Do Awards Still Reward Brands?

Brand perceptions are shaped in the mind with the help of associations that are aligned with the central meaning the brand represents. The search for associations that bolster brands is a constant.

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Brand Management

5 Signs Your Brand Is Fading

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5 Signs Your Brand Is Fading

It’s not always easy to spot when your brand is falling out of favor with consumers, especially if, on the face of it, things look healthy.

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Business to Business (B2B)

Why Strong Brands Drive B2B Markets

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Why Strong Brands Drive B2B Markets

To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D.

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Brand Strategy

Brands Grow With Empathy

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Empathy- A Powerful Brand Strategy

I don’t care for graffiti, but on a morning walk I spotted one scribble that shares a profound bit of truth – not only about interpersonal relationships but also about branding.

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Brands And Digital

How Global Brands Win With Social Engagement

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Nestle Digital Acceleration Team Strategy

Hyperaware companies are less likely to be taken by surprise. They are also harder to disrupt because they can sense their own vulnerabilities and adjust their business models and processes accordingly. For example, hyperaware companies understand when their customers are disgruntled and why. They can also zero in on what customers truly value about their products.

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