The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Storytelling

Contradictions Bring Power To Brand Stories

By

Contradictions Bring Power To Brand Stories

The basis of story is the underlying tensions or contradictions that we all face in our lives. The greater the contradiction, the more powerful is the story. Brands can uncover these contradictions through strategic storytelling.

Read More
Branding: Just Ask...

How Global CPG Brands Can Win Back Loyalty

By

CPG Brand Strategy For Survival

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers and journalists everywhere. Today we hear from Kathie, Editor of Store Brand Magazine in Boston, Massachusetts who asks these questions about the state of CPG brands

Read More
Building Emotional Connections

Emotions Fuel Trump Brand Phenomenon

By

Emotional Connections Fuel Trump Brand Phenomena

Any press is good press, that’s how the adage goes, but for Donald Trump it seems like gospel. The controversial Republican frontrunner for President of the United States has dominated the campaign trail in earned media by remaining the central focus of traditional and social media alike. This is widely known.

Read More
Brand Strategy

3 Popular Approaches To Brand Change Defined

By

Approaches To Brand Change Defined

When it comes to major marketing moves there is a clear and enduring hierarchy of pain.

Read More
Brand Management

8 Marketing Beliefs That Are Hurting Brands

By

8 Marketing Beliefs That Are Hurting Brands

What could possibly be leading marketers astray today? Here are eight beliefs that are hurting brands.

Read More