The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Branding Conferences

Marketing’s Only Strategic Thinking Conference

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Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

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Brand Management

Brand Simplicity Rules The Day

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Brand Simplicity Rules The Day

The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand. It’s hard because single-mindedness is difficult in a world where the consideration set is huge and where others will quickly seek to engage you in a relentlessly upgraded features war.

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Customer Experience

5 Rules For Creating Memorable Brand Experiences

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5 Rules For Creating Memorable Brand Experiences

There are five simple rules for creating a memorable customer experience. Using hotels as the context, think about how you can strengthen your brand touchpoints and give customers experiences they will never forget.

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Brand Management

Mistaken Marketers Declare The Sales Funnel Dead

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Mistaken Marketers Declare The Sales Funnel Dead

Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from all angles, but marketers must still understand how to influence their journeys towards a purchase.

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Brand Management

New Questions Shape The Future Of Brands

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New Questions Shape The Future Of Brands

If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

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