The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Branding: Just Ask...

Brands And The High-Low Pricing Strategy

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Brands And The High-Low Pricing Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Thomas, a CMO from Toronto, Canada who has these questions about pricing strategy.

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Brand Consulting

7 Signs Of A Bad Brand Consultant

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7 Signs Of A Bad Brand Consultant

I had a long and eventful evening last Friday in Soho with an old University friend, who had just been stung for one of the worst bits of brand consulting I have ever seen.

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Brand Management

How To Evolve An Iconic Brand Campaign

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How To Evolve An Iconic Brand Campaign

As Dos Equis ejects its iconic pitch man into the stratosphere bound for Mars, the rest of us tragically uninteresting people are left behind wondering why?

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Brand Management

Tactical Thinking Threatens Marketers Everywhere

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Tactical Thinking Threatens Marketers Everywhere

I am genuinely worried about the state of our discipline. We’ve never been regarded as the most strategic part of the organization but in the last few years marketing seems to be devolving into a base tactical pursuit devoid of strategic thinking.

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Brand Storytelling

How Stories Shape The Meaning Of Brands

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How Stories Shape The Meaning Of Brands

Our senses are constantly taking in a vast amount of data, such as the words on this page, the color of C3PO, the smell from the cup of coffee on your desk, the sounds of conversations around you (which we know we shouldn’t be listening in on, but which we can’t completely ignore).

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