The Blake Project

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals build strong brands. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

 

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Brand Architecture

Key Considerations For Brand Architecture Strategy

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Key Considerations For Brand Architecture Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Robert, a Chief Marketing Officer in Dallas, Texas who has this question about brand architecture strategy.

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Brand Storytelling

Why Brand Stories Succeed Or Fail

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Why Brand Stories Succeed Or Fail

Engaging an audience is vital. NASA learned about the importance of engaging teams in the hardest of ways.

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Brand Marketing

The Rise Of Inclusive Product Design

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The Rise Of Inclusive Product Design

The 2019 Women’s World Cup is more popular than ever, on pace to reach nearly 1 billion viewers this summer. Just a few weeks ago, four current and former players of the US Women’s national team, including firebrand Megan Rapinoe, launched a lifestyle brand named Re-Inc.

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Advertising

Advertising: Still The Business Of Interruptions?

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Advertising: Still The Business Of Interruptions?

Laura helped build some of the most successful brands on the planet. Brands that you have in your cupboards right now. She worked for one of the world’s largest consumer packaged goods companies.

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Branding & Retail

How Retail Brands Can Create A Full Price Buyer

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How Retail Brands Can Create A Full Price Buyer

In the constant pursuit of increasingly unrealistic targets, the need to shift excess inventory and lack of customer understanding, retail leadership teams are too focused on quick wins such as heavy discounting to achieve short-term results, not realizing the long-term damage they are creating to their brands.

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