The Blake Project

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position. Branding Strategy Insider is the global thought leader in helping brands reach that mark. We offer marketing oriented leaders and professionals actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Through thought pieces from some of the world’s leading brand experts we strive to promote debate and conversation about the value and role of brand in today’s businesses. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage.

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Derrick Daye
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Branding & Retail

Building An Independent Retailer Brand Advantage

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Building An Independent Retailer Brand Advantage

In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.”

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Brand Management

New Realities Test How Brands Are Managed

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New Realities Test How Brands Are Managed

A Buddhist concept often called “The Law of Impermanence” states that all conditioned existence is transient, evanescent and inconsistent. When you consider that brands are never finished, a parallel is clear.

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Brand Storytelling

Why Branded Content Is Not Marketing

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Why Branded Content Is Not Marketing

Branded Content is based on a mindset that builds brands by transcending marketing.

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Brand Marketing

The Morality Of Marketing

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The Morality Of Marketing

Does Marketing serve existing consumer needs, or does it create them?

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Advertising

Outdoor Advertising’s Surprising Brand Power

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Outdoor Advertising's Surprising Brand Power

It may surprise you to learn that outdoor and digital out of home are booming.

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