The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Keys To Improving Client-Agency Relationships

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Keys To Improving Brand-Agency Relationships

Great brands, like great art, aren’t created in a vacuum. They require a collaborative effort between people usually sitting across from each other, on opposite sides of the table: agencies and clients.

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Brand Strategy

15 Ways Brands Can Deliver More Value

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15 Ways Brands Can Deliver More Value

We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.

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Brand Strategy

Creating A Habit Forming Brand

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Creating A Habit Forming Brand

In the ideal world of a marketer success is never in doubt and every brand becomes habit-forming. But that’s not reality and not all brands can become a habit of course.

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Building Emotional Connections

Leading Brands Aim For The Heart Not The Mind

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Leading Brands Live In The Heart Not The Mind

For much of its existence, the theory behind marketing was simple: if you have the means to create a message and the wealth to distribute it, you can control the dialogue about your company or product. When people feel a certain way, however, more words won’t change their minds. But new feelings may.

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Brand Innovation

Finding High-Potential Avenues For Brand Growth

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Finding High-Potential Avenues For Brand Growth

It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.

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