The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

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Derrick Daye
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Brand Marketing

Stop Repeating These Marketing Clichés

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Stop Repeating These Marketing Clichés

There is an old list of marketing clichés that get trotted out with remarkable frequency by lame marketing professors and hack marketers. You can’t go a week without one of them cropping up and infecting us with its dreadful ennui-laden awfulness.

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Brand Marketing

Ten Characteristics Of The Modern Marketer

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Ten Characteristics Of The Modern Marketer

It’s getting very tiring reading lately about how digital marketing doesn’t work. First, the brand questioning this possibly isn’t taking the correct approach in our new normal because they may not have the characteristics needed to succeed.

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Brand Management

Marketers Must Fight For Their Brand Ideas

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2 Keys To Activating Brand Ideas

As we all know, there are two sides to every argument or debate. When developing a brand, whether it’s the identity, positioning, or marketing, differing points of view will often collide.

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Brand Management

When Brands Contradict Themselves

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When Brands Contradict Themselves

Can the same brand take two quite different positions? Yes. And no.

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Brand Management

The Case For Purpose Driven Brands

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The Case For Purpose Driven Brands

What evidence is there that Purpose-driven brands do any better than others?

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