The Blake Project

Why a Branding Strategy Resource?

At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.

avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us
Brand Strategy

How The FOX News Brand Reached Cult Status

By

How The FOX News Brand Reached Cult Status

For marketers, customer loyalty has always been considered the ultimate goal. To reach it, one must first follow the “marketing funnel” by creating awareness for their products or services, stimulating trial, incentivizing repeat purchase, and, over time, maintaining a loyal customer base.

Read More
Brand Storytelling

3 Drivers Of Brand Choice

By

 3 Drivers Of Brand Choice

Consumers look to purchase products and brands that are relevant to their needs. Self evident. But the ways in which they make choices are much more complex than quality or availability because they are so much more human.

Read More
Brand Equity

How Brand Equity Measurement Builds Brands

By

The Power Of Brand Equity Measurement

What is brand equity measurement and how can it be a driving force in building your brand? Let me begin by saying that marketing professionals still have different definitions of brand equity and therefore brand equity measurement.

Read More
Brand Management

A World Without Brands

By

A World Without Brands

A marketing professional might answer the question “How do you value a brand?” by using surveys, market share, and other metrics to measure what marketers call brand equity—a concept linked to financial value.

Read More
Brand Repositioning

When To Reposition A Brand

By

When To Reposition A Brand - Disruption

When to reposition a brand should be widely known and well accepted among marketing professionals, but it is not. Brand repositioning is necessary if one or more of these conditions exist:

Read More