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Naming

Naming

Brand Name Change Considerations

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Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. To that end we’re happy to answer your marketing questions. Today we hear from Peter, a partner in a law firm in the Republic of Singapore who writes…

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Naming

Changing The Name Of An Established Brand

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Naming and verbal identity is such an essential foundation of successful strategic brand development. What about changing the name of an established brand? The decision to change a well-known brand name should never be entered into lightly.

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Naming

Corporate Name Change Checklist

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You can change a corporation name gradually – by phasing in new materials over a period of time. Or you can do it radically:  Everything new and in place on one changeover date. Either way, you’ve got a lengthy list of materials to consider.

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Naming

Brand Names And The Language Of Action

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Names just don’t sit there. Names “do.” Names have action and energy. Sure, names identify a business or brand. But names also suggest certain types of action:

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Naming

When The Domain Name You Want Is Taken

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So you want to register a domain name – let’s call it “www.smith.com” – but that URL is already taken.

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