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Marketing and China

Marketing and China

Don’t Underestimate Chinese Marketers

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Greetings from the wonderful, if rather wet, city of Shanghai. About seven years ago I signed on with a big multi-national to train its marketing teams here in China.

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Marketing and China

Chinese Naming Strategy Q&A

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Chinese Naming Strategy Q&A

Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in Chinese naming.

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