Don’t Underestimate Chinese Marketers
August 5, 20093 min
Greetings from the wonderful, if rather wet, city of Shanghai. About seven years ago I signed on with a big multi-national to train its marketing teams here in China.
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Marketing and China - Branding Strategy Insider
Chinese Naming Strategy Q&A
June 6, 20094 min
Someday, it will be the biggest consumer market in the world. No wonder that marketers are increasingly interested in Chinese naming.