Luxury Branding - Page 5 of 10 - Branding Strategy Insider

#22 Do not implement group synergies.

#21 Do not look for consensus.

#20 Do not hire management consultants.

When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points – this kind of shopper requires sincere eloquence.