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Co-Creation

Co-creation is a smart move for marketers looking to gain insight into how to better position their brand or improve their brand experience.

Co-Creation

Building Brands With Customer Driven Innovation

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Building Brands With Customer Driven Innovation

When the founder of the beauty website Into the Gloss decided to create a new cosmetics line, she didn’t contact vendors or post ads to entice new buyers. Instead she created an Instagram account —@glossier— and waited for suggestions to flood in.

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Co-Creation

Complete Co-Creation Defined

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Complete Co-Creation Defined

What is complete co-creation and what is it not?

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Co-Creation

Customer Co-Creation For Greater Brand Outcomes

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Customer Co-creation Strategy

Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. George, a Director of Marketing in San Francisco, California asks this about the customer co-creation process:

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Co-Creation

Customer Co-Creation For Higher Brand Value

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Customer Co-Creation

Microsoft had a tough year in 2012. According to Millward Brown’s BrandZ™ ranking of the 100 most valuable global brands, the company saw their brand value drop 9% between May 2012 and 2013. It appears that Microsoft changed too much, too soon when they launched their new operating system, Windows 8. And with that they alienated a large number of potential users.

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Co-Creation

Brand Building And Customer Co-Creation

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Customer Co-Creation Workshops

Co-creation gives you a better answer because it starts at a better place. 

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