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Endorsements

Celebrity Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand.

Endorsements

Celebrity Licensing Guide For Retail

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Celebrity Licensing Guide For Retail

Why are retailers so interested in celebrity licensing programs when many of them (actually, most of them) fail (if they even get off the ground)?

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Endorsements

How To Evaluate Celebrity Brand Endorsements

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How To Evaluate Celebrity Brand Endorsements

One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and often the easiest and most compelling way is to have someone famous eat, wear, drive, walk in or just say something nice about your brand.

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Endorsements

Endorsements: Pathway Of Lazy Marketing?

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Jared Fogle and Subway brand endorsement strategy

As Subway’s Jared Fogle joins the pantheon of brand endorsers who’ve been dropped in a hurry for either real or alleged off-brand activities, it’s worth revisiting the risks and benefits of endorsement strategy.

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Endorsements

Celebrities In Advertising: A Marketing Mistake?

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Celebrities In Advertising- A Marketing Mistake?

Popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?

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Endorsements

Celebrity Endorsement Guide

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Celebrity Brand Endorsement Guide

Nike is known around the world for being one of the most iconic brands. It was recently ranked as the world’s 25th most valuable brand in terms of its brand value – USD10.8 billion – by the annual Business Week’s global top 100 brand survey.

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