Business & Branding: What if?
What if Wal*Mart's strategy was to partner with the community?
•Aligning it's approach and product offerings with the needs of the community (Selectively selling products that do not threaten Mom & Pop)
•Moving into existing small-town infrastructure - being 'one' with main street (Perhaps like Sam Walton's first store, pictured here)
•Using local banks to support the local economy as opposed to wiring all funds back to Bentonville
•Sharing access to its resources to help support non-competing small business
•Leading the way in preserving small-town America (A cause that would help transform some of its biggest critics into advocates)
What if?
