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Building Emotional Connections

Building a strong emotional connection to your brand is a requirement for 21st Century brands. We show you how to build emotional connections in the following thought pieces.

Building Emotional Connections

Leading Brands Aim For The Heart Not The Mind

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Leading Brands Live In The Heart Not The Mind

For much of its existence, the theory behind marketing was simple: if you have the means to create a message and the wealth to distribute it, you can control the dialogue about your company or product. When people feel a certain way, however, more words won’t change their minds. But new feelings may.

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Building Emotional Connections

The QCARD Emotional Connection Workshop

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Emotional Connection Strategy And Mea

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist

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Building Emotional Connections

7 Insights For Emotional Branding

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7 Insights For Emotional Branding Advantage

Centuries ago it was Plato who first observed that human behavior flows from three main sources: desire, emotion, and knowledge. His words remind marketers today that all is won or lost in the mind.

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Building Emotional Connections

How Emotions Shape Brand Perceptions

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How Emotions Shape Brand Perceptions

A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny Tim: the picture throws the bigger punch. Consider the following:

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Building Emotional Connections

Emotions Fuel Trump Brand Phenomenon

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Emotional Connections Fuel Trump Brand Phenomena

Any press is good press, that’s how the adage goes, but for Donald Trump it seems like gospel. The controversial Republican frontrunner for President of the United States has dominated the campaign trail in earned media by remaining the central focus of traditional and social media alike. This is widely known.

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