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Building Emotional Connections

Building Emotional Connections

The QCARD Emotional Connection Workshop

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Emotional Connection Strategy And Mea

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” ~ Donald Calne, Neurologist

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Building Emotional Connections

7 Insights For Emotional Branding

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7 Insights For Emotional Branding Advantage

Centuries ago it was Plato who first observed that human behavior flows from three main sources: desire, emotion, and knowledge. His words remind marketers today that all is won or lost in the mind.

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Building Emotional Connections

How Emotions Shape Brand Perceptions

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How Emotions Shape Brand Perceptions

A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny Tim: the picture throws the bigger punch. Consider the following:

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Building Emotional Connections

Emotions Fuel Trump Brand Phenomenon

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Emotional Connections Fuel Trump Brand Phenomena

Any press is good press, that’s how the adage goes, but for Donald Trump it seems like gospel. The controversial Republican frontrunner for President of the United States has dominated the campaign trail in earned media by remaining the central focus of traditional and social media alike. This is widely known.

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Building Emotional Connections

Will Coke’s Brand Gamble Pay Off?

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Coca-Cola's Bold Brand Packaging Move

By now you have heard about Coca-Cola’s big bet on a global packaging change to reinforce its ‘One Brand’ strategy. There’s more to learn. Hotspex, the world’s most advanced emotional measurement technology was used to evaluate Coca-Cola and Pepsi brand assets among 1,800 US consumers and interviewed CPG experts for perspective. The results shed light on its biggest gamble since New Coke.

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