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Building Emotional Connections

Building Emotional Connections

Emotions Fuel Trump Brand Phenomenon

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Emotional Connections Fuel Trump Brand Phenomena

Any press is good press, that’s how the adage goes, but for Donald Trump it seems like gospel. The controversial Republican frontrunner for President of the United States has dominated the campaign trail in earned media by remaining the central focus of traditional and social media alike. This is widely known.

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Building Emotional Connections

Will Coke’s Brand Gamble Pay Off?

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Coca-Cola's Bold Brand Packaging Move

By now you have heard about Coca-Cola’s big bet on a global packaging change to reinforce its ‘One Brand’ strategy. There’s more to learn. Hotspex, the world’s most advanced emotional measurement technology was used to evaluate Coca-Cola and Pepsi brand assets among 1,800 US consumers and interviewed CPG experts for perspective. The results shed light on its biggest gamble since New Coke.

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Building Emotional Connections

3 Ways To Build A Sentimental Brand

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3 Ways To Build A Sentimental Brand

In a world infatuated with the new, sometimes the most powerful thing a brand can do is take people back to a time and a sentiment that feels comfortable and familiar.

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Building Emotional Connections

Igniting Brand Growth Via Emotional Connections

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Building Emotional Connections To Your Brand Via Research

Nobel Prize winning research in neuroscience and behavioral economics proves that all humans are irrational, emotional creatures. Both marketers and consumers believe they are in control of their decisions, but research is increasingly proving that assertion wrong. There is something deeper going on at a subconscious emotional level. Marketers that understand this and that harness the power of emotions are today’s true brand builders and are uncovering new opportunities for growth faster than their competitors.

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Building Emotional Connections

Brands Need To Appeal To Human Needs

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Brands Need To Appeal To Human Needs

Brands personify organizations and their products and services. Why is this important? Because only people (or personified brands) can connect emotionally with people.

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