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Brands And Digital

Brands And Digital

Brands As Broadcasters: The New Pivot

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Brands As Broadcasters - The New Pivot

There was a trend identified by many brand and digital strategists a few years ago, due to the behavioral changes ushered in by two-way communication media.

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Brands And Digital

How Global Brands Win With Social Engagement

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Nestle Digital Acceleration Team Strategy

Hyperaware companies are less likely to be taken by surprise. They are also harder to disrupt because they can sense their own vulnerabilities and adjust their business models and processes accordingly. For example, hyperaware companies understand when their customers are disgruntled and why. They can also zero in on what customers truly value about their products.

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Brands And Digital

Brands Beware Of Thin Digital Video Viewing Metrics

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Brands Beware Of Thin Digital Video Viewing Metrics

In recent weeks it’s been hard to avoid the digital versus TV war that looks set to dominate marketing.

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Brands And Digital

What’s The Half Life Of A Digitally-Built Brand?

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What’s The Half Life Of A Digitally-Built Brand?

There’s some evidence to suggest that brands globally can expect to have shorter and shorter half lives. But do the same dynamics apply to digitally-based brands that have applied to the brands that were built “physically” in the past?

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Brands And Digital

Building Brand Connections In A Digital World

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building social brands through digital channels

When brands think of digital or social as “media” they err when they approach consumers as they do with other types of media. This is the wrong point of departure.

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