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Brands And Digital

Brands And Digital

What Slowing Digital Spend Means For Brands

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What Slowing Digital Spend Means For Brands

A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%.

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Brands And Digital

The Media Supply Chain Every Brand Needs

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The Media Supply Chain Every Brand Needs

Last week in Florida, Marc Pritchard, Procter and Gambles Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control.

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Brands And Digital

Spying Brands Face A Reckoning

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Spying Brands Face A Reckoning

Marketers take note, in the last 20 years, no changes to data and privacy rules have been more significant than the EU’s General Data Protection Regulation (GDPR), set to go into effect in May 2018.

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Brands And Digital

How AI Threatens Advertising And Brands

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How AI Threatens Advertising And Brands

Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising As We Know It’ was slim.

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Brands And Digital

Brands Invite Danger By Favoring Digital Strategy

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Brands Invite Danger By Favoring Digital Strategy

Many years ago, in a different century, I worked for a smart, very experienced global marketing director.

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