Top Ten Branding Keys For 2011
December 29, 20101 min
1. Learn everything about your customers. Understand them at a deep level. Know what motivates them. Know what they aspire to and what they fear.
NEW THINKING
HomeCategory
Branding Trends - Page 4 of 5 - Branding Strategy Insider
Why are trends important in branding? Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires.
Infusing Trends Into Your Brand
November 19, 20104 min
Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires.
11 Branding And Marketing Trends
November 4, 20104 min
Author Ursula Le Guin wrote that “legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak.” What Ms. Le Guin left out were consumers. Consumers speak too. Volumes if you know how to read them.
Brand Marketing’s New Reality
August 26, 20102 min
If for one reason or another, you’d slept through the past five years, only to find yourself suddenly awake in 2010, you’d quickly realize the world of advertising and marketing has fundamentally changed in three major ways. First, subconscious or subliminal communication (and research) has become part of the vocabulary of most marketers.
9 Digital Trends For 2010
November 6, 20097 min
Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it?