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Branding Trends

Branding Trends

The Fall Of The Anti-Branding Movement

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It’s been nearly 15 years since the first publication of Canadian author Naomi Klein’s book “No Logo” (1999). To many, No Logo has been considered the genesis of the alter-globalization and anti-branding movement.

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Branding Trends

Brand Building In A Hi-Tech World

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Evgeny Morozov is a scold. Little if anything about the direction in which digital technologies are moving these days meets with his approval.

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Branding Trends

Rise Of The Clean Slate Brands

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There’s a profound shift in power taking place in the business arena. With a whole new breed of exceptional new brands living by the rules of Business 3.0, consumers are now attracted to unproven and unknown brands the way they were attracted to established brands in the past.

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Branding Trends

Why Cities Dominate The Marketing Landscape

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At root, all marketing is local, but never more so than today. Economically, the geographies that matter to brand marketers are sub-national, mostly local. In particular, marketing is increasingly all about cities.

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Branding Trends

Digital And Media Marketing Trends For 2013

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Digital Trends For Brands

1. Facebook’s Monetization Drive Will Provide New, Richer Advertising Opportunities For Brands

The Facebook newsfeeds we will see at the end of next year will look very different from the ones we see now. We will see the rise of bigger, bolder, more interactive – and intrusive – Facebook advertisements in 2013.

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