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Branding: Just Ask…

On Branding Strategy Insider renowned brand strategy experts answer questions from global marketers in our Branding: Just Ask series. Simply email us your most pressing branding and marketing questions.

Branding: Just Ask...

Why Should Brands Measure Emotions?

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Why Should Brands Measure Emotions?

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ellen, a Director of Marketing from Denver, Colorado who has this question about measuring emotional connections.

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Branding: Just Ask...

Brands And The High-Low Pricing Strategy

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Brands And The High-Low Pricing Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Thomas, a CMO from Toronto, Canada who has these questions about pricing strategy.

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Branding: Just Ask...

How Global CPG Brands Can Win Back Loyalty

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CPG Brand Strategy For Survival

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers and journalists everywhere. Today we hear from Kathie, Editor of Store Brand Magazine in Boston, Massachusetts who asks these questions about the state of CPG brands

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Branding: Just Ask...

Choosing The Right Brand Values

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Choosing The Right Brand Values

Today on Branding Strategy Insider we field a timely marketing question for those working on their brand values. This one is from Phil a brand team leader in Los Angeles, California who asks this about defining them…

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Branding: Just Ask...

Confusing Brand Strategy With Creative Strategy

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Confusing Brand Strategy With Creative Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lynn, a brand manager in San Francisco, California who asks this about the difference between brand strategy and creative strategy…

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