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Category: Branding Conferences

Branding Conferences

Brand Strategy For A Changing World

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 Brand Strategy Conference

“I never worry about action, but only inaction.” ~ Winston Churchill

There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook.

Relentless speed and ubiquitous impatience have spawned an approach to strategy based on “not enough time”. The underpinning philosophy is that there are either not enough minutes in the day to do the thinking, or even if these can be found, the strategy will be outmoded by the time the company gets to implement it.

Wrong. It will almost certainly take far less time to strategize the road ahead than it took to get into trouble. And it will cost a whole lot less than reacting to another bad snap decision.

However, those who hate change can always fall back on a simple tactic. If in doubt, raise more doubt…“What if it doesn’t work?”

It is in these moments of inaction the competition strengthens.

Brand Strategy for Changing World

At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, we are working with senior marketers who see inaction as Winston Churchill did – a grave threat. The Blake Project’s annual, fun, ‘Competitive-Learning’ event is about taking action through a deep dive into the best practices that result in strong brands. This experience is designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.

This year we are exploring brand strategy, customer engagement, digital, storytelling, culture and purpose with team exercises based on real-world challenges.

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Branding Conferences

Brand Strategy And The Future Of You

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Brand Strategy Conference

Transformation isn’t about plotting a meeting point for your brand with the predicted future. It’s not about getting to where the puck will be, to paraphrase Wayne Gretzky. Because depending on the arrival of the next big thing or that breaking wave, that hot new trend, the long-awaited demographic or anything else for that matter is conjecture.

Banking on it is simply speculation.

To evolve successfully, brands and the marketers that manage them must grow out of what they have become into what they need to be. They cannot shape the future. They can only shape their future.

A Shaping Force

At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, we are working with senior B2C and B2B marketers through the lens of brand leadership. The Blake Project’s annual, fun, ‘Competitive-Learning’ event is about taking a deep dive into the best practices that result in strong brands. It is designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.

No Attendees. Only Participants.

The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you in a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world in a unique environment. The challenges you’ll tackle are based on actual issues that participants are facing.

As unique as the format itself is our venue. We’ll be at The Versace Mansion on South Beach, Florida May 18 – 20. Once again we have partnered with professional baseball’s Miami Marlins for a private team-building dinner as well as a game. It’s all included in your registration.

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Branding Conferences

Brand Leadership: The New Brand Management

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Marketing Conference

Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive.

Don’t Manage. Lead.

To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s consumers too social and demanding for managing alone to be enough anymore.

Marketers today must be leaders – because if your brand is not driving the conversation and changing the rules, you’re always going to be beholden to someone else’s playbook. Leadership is about influence, guidance, innovation and following a unique path.

The differences between management and leadership are most apparent in the contrasting behaviors of decision makers:

•  The manager administers; the leader innovates.
•  The manager replicates; the leader is an original.
•  The manager is focused on structure and systems; the leader is focused on people.
•  The manager relies on command and control; the leader inspires trust.
•  The manager thinks near-term; the leader has long-term vision and perspective.
•  The manager has their eye on the bottom line; the leader has their eye on the horizon and sustained wealth.
•  The manager invests in the status quo; the leader challenges it.

For marketers and brands to achieve their highest potential in the marketplace, stewardship, integrity, authenticity and trust must be infused in every action. These are qualities that brand leaders possess and bake into their strategic brand building efforts.

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Branding Conferences

Marketers Will Evolve At The 2015 Un-Conference

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2015 Branding Conference

As the role of marketers continues to expand, so do the pressures. Some marketers will rise to the challenge while others will slip behind. Why will they slip? Because change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy.

Enter The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

On May 18th through the 20th, 2015 a small group of progressive marketers will gather together with the senior partners of The Blake Project and others at the opulent Versace Mansion on Ocean Drive in South Beach, Florida for a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

Uniquely Designed For High Impact:

  • The walls are down. There are no podiums or stages. No distance-building hierarchy of titles and ribbons that plague marketing conferences. Everyone in the room is an expert. We draw on the full expertise present. Presenter experts rotate through each team. Everyone contributes.
  • There are no attendees – only participants. Each working in a team of ten, competing with and against other participants through fun and energizing learning exercises centered on the most important concepts in brand strategy.
  • Small = Powerful. Only 40 participants, 4 teams of 10, 4 tables, one room. Our focus is on deep learning and value for each participant – not how many people can be squeezed into a room. You will get to know those around you in this unique, game-based competitive-learning environment.
  • Real world impact. We will dive deep and help prepare you for the brand marketing challenges ahead.
  • Not your usual talking heads. Learn from and with the seasoned marketing experts you have come to know as authors of Branding Strategy Insider.
  • Jeans. We will all be wearing them. We have to be relaxed and unified for this experience.
  • Competitive-Learning. As in your marketplace – Some will win, Some will lose, All will learn. Embedded in the workshop experience as a compliment to our focus, is a unique game we designed – Brandingo. You will see it has all of the elements of a great game — skill, chance, learning and fun. You will be assigned to a team prior to your arrival at The Versace Mansion on South Beach. There will be unexpected incentives for each team to win. Major League Baseball’s Miami Marlins and others will help bring fun, competitive energy to The Un-Conference.
  • Elements of Surprise. One of the most powerful strategies in marketing is surprise. The Un-Conference celebrates marketers and is a premium experience. Frankly, we do things others don’t. And we prefer to energize participants through surprise situations.

Who should participate?

We have reserved these two days for those marketers who want to change the world by creating more value for those that are most important to their brand’s future. The event will consist of approximately 40 brand marketing professionals, including:

  • Marketing oriented leaders
  • Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.)
  • Advertising agency professionals (account executives and planners)
  • All marketers faced with brand strategy issues
  • All professionals charged with brand building and management
  • All Entrepreneurs seeking a greater understanding of brand strategy
  • All marketers who are officially numb to last century’s format of marketing and branding conferences

2015 Brand Strategy Conference

The Marketing World is Evolving. Are You?

The power of brands lies in focus. And in the skillset of the marketer. Team spots are limited — ONLY 40 can join us and several marketers have already secured their spot. Challenge yourself to evolve and secure your participation at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World Today.

Your $2,500 registration ($3,000 after March 1st) includes:

-Private kickoff mixer at the opulent Versace Mansion

-Private dinner and ticket to see the Miami Marlins play the Arizona Diamondbacks (Another unique team building element)

-Lunch and refreshments for both Un-Conference days

-Conference Materials

-Special room rates at a neighboring luxury hotel

I will bring you closer  — call me directly in Los Angeles at 813-842-2260. Or simply email me.

Sincerely,

Derrick Daye
Managing Partner
The Blake Project

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Branding Conferences

How Brand Marketers Evolve

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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin

And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct and experience with progressive thinking on brand management to breakthrough, evolve and survive.

Enter The Un-Conference. A very unique competitive-learning experience designed around brand strategy for 50 evolving marketers.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

May 6 and 7, 2014, this small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

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