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Derrick Daye
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Branding Conferences

In May of 2017, The Blake Project and Branding Strategy Insider host our 5th unique branding conference designed for learning through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you in a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world. The challenges you’ll tackle are based on actual issues that participants are facing.

Branding Conferences

Brands Must Create Value In The Age Of Disruption

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Brands Must Create Value In The Age Of Disruption

Economics is about deciding what’s valuable.

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Branding Conferences

A Brand Strategy Conference For The 21st Century

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With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

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Branding Conferences

Marketing’s Only Strategic Thinking Conference

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Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

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Branding Conferences

Unlocking The Competitive Advantage In Your Brand

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Brand Strategy Conference

It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.

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Branding Conferences

Becoming A Brand Change Leader

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“The first step for a brand change leader is to free up resources that are committed to maintaining things that no longer contribute to brand performance and no longer produce results. Maintaining yesterday is always difficult, extremely time-consuming and risky.

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