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Branding Conferences

Branding Conferences

Marketing’s Only Strategic Thinking Conference

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Brandingo The Brand Management Safari Brand Conference

Strategic thinking is a natural inclination – something I think you’re born with. In many business schools you can learn the principles of strategic thinking, but like learning to play the piano, you won’t be very good at it unless you have the innate talent to see things strategically. Are you a strategic thinking marketer? Here are six characteristics.

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Branding Conferences

Unlocking The Competitive Advantage In Your Brand

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Brand Strategy Conference

It’s an exciting time to be in the brand development business. Ideas are now more powerful than process. The conversation with customers can no longer be based on product attributes, but rather on experiences. There is a metaphysical aspect to creating experiences consumers love to engage in. There is a explosive drive to create value on a higher level.

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Branding Conferences

Becoming A Brand Change Leader

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“The first step for a brand change leader is to free up resources that are committed to maintaining things that no longer contribute to brand performance and no longer produce results. Maintaining yesterday is always difficult, extremely time-consuming and risky.

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Branding Conferences

Brand Strategy For A Changing World

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 Brand Strategy Conference

“I never worry about action, but only inaction.” ~ Winston Churchill

There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook.

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Branding Conferences

Brand Strategy And The Future Of You

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Brand Strategy Conference

Transformation isn’t about plotting a meeting point for your brand with the predicted future. It’s not about getting to where the puck will be, to paraphrase Wayne Gretzky. Because depending on the arrival of the next big thing or that breaking wave, that hot new trend, the long-awaited demographic or anything else for that matter is conjecture.

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