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Category: Branding Conferences

Branding Conferences

How Brand Marketers Evolve

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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin

And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct and experience with progressive thinking on brand management to breakthrough, evolve and survive.

Enter The Un-Conference. A very unique competitive-learning experience designed around brand strategy for 50 evolving marketers.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

May 6 and 7, 2014, this small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

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Branding Conferences

2014 Branding Conference: Challenge Yourself

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Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy, limited to 50 participants.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

May 6 and 7, 2014, this small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

After too many marketing conferences blurred together, we asked ourselves where is the brand differentiation in the marketing conference space? Problem solved. Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

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Branding Conferences

How Great Marketers Achieve More

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What skills do great brand marketers posses? What about the characteristics of great marketers? What traits separate the good from the great?

In my brand consulting work I have witnessed two:

1. Great marketers are decisive.
They understand the importance of action and do not risk outcomes with a slow moving reaction. Decisive action is often an ally in gaining a competitive advantage in your marketplace.

Napolean was very clear on the importance of action on the battlefield – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.”

Let me further make my point on decisiveness with a quote from John F. Kennedy – “Things do not happen. Things are made to happen. “ Indeed great marketers make things happen.

2. Great marketers see comfort zones as a dangerous place.
They stay in evolution mode, constantly working to be better stewards of their brand. They welcome situations of challenge. Look at the resumes of leading marketers – they actively chose positions where they found challenge.

For 50 marketers that are focused on a path to great marketing, The Blake Project and Branding Strategy Insider have designed a uniquely powerful experience around brand strategy.  We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

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Branding Conferences

The Un-Conference: Don’t Just Observe – Participate

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Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

October 16th and 17th, this small, progressive group of brand marketers will gather together with legendary marketer John Sculley and the Senior Partners of The Blake Project to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century.

Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

After too many marketing conferences blurred together I asked myself where is the brand differentiation in the marketing conference space? Problem solved. Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

Consider this:

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Branding Conferences

Highlights Of The Un-Conference

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This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World. And what a journey it was!

For two days, these intrepid marketers blazed a new trail in brand management for the 21st century. Working together in teams of 10, and energized by an unusually informal and competitive learning environment, The Un-Conference participants brought an amazing level of enthusiasm, creativity and skill to a variety of learning exercises designed to challenge the conventional wisdom about brand strategy and brand management.

All the barriers to interactive participation were torn down – no podiums, no stages with talking heads, no formalities – just the creative energy of presenters and participants working together on the most important concepts in brand management in our post media, post marketing world.

To set the informal tone of The Un-Conference, participants gathered the evening before for a welcome cocktail reception on the rooftop of the Andaz Hotel that offered amazing 360 degree views of downtown San Diego and a wonderful opportunity to get to know one another and learn which team they were on before the conference. The uniform for all was jeans.

To get things started, Derrick Daye, Managing Partner of The Blake Project and Master of Ceremonies for the event, introduced participants to an interactive card game created especially for marketers known as “Brandingo: The Brand Management Safari”. The game of Brandingo was a critical and entertaining component that made the competitive learning sessions throughout The Un-Conference much more fun and engaging.

Based on a safari theme, participant teams could collect, trade and even gift their Brandingo cards to bolster their overall team scores during the competitive exercises created by The Blake Project Senior Partners. As in the marketplace, the competition among the teams was fierce!

The Un-Conference: Day One

Kicking off The Un-Conference, participants enjoyed a compelling story of innovation and transformation from John Sculley, former CEO of Pepsi and Apple. With grace, wisdom and humility, John shared his fascination for innovation and transformation through his early years at Pepsi, where he lead the product development and marketing initiatives that transformed Pepsi into the leading soft drink brand in America.

In discussing the idea of “creating new value” in the hyper competitive soft drink category, John shared the fascinating story of how Pepsi brought to market the two-liter plastic bottle coupled with innovative distribution strategies which changed consumer’s consumption behaviors.

While arch rival Coca-Cola focused on selling more bottles, Sculley and his team realized early on Pepsi wasn’t in the business of selling bottles, rather they focused on helping consumers at home keep a ready supply of liquid refreshment conveniently in their refrigerator. This simple insight led to the advent of the two-liter bottle and changed forever how soft drinks where marketed and sold in the grocery store channel.

Of course, participants listened intensely as John shared the critical lesson about value creation learned from Steve Jobs during his tenure as CEO at Apple at the dawn of the personal computer era – “zoom out, connect the dots, zoom in and innovate”. John shared with intimate detail the genius of Steve Jobs to see what others around him could not see, then with laser focus and hyper restrictive boundaries, Jobs and his design teams would innovate the beautiful products that would forever change the world.

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