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Category: Branding Conferences

Branding Conferences

Brand Strategy And The Future Of You

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Brand Strategy Conference

Transformation isn’t about plotting a meeting point for your brand with the predicted future. It’s not about getting to where the puck will be, to paraphrase Wayne Gretzky. Because depending on the arrival of the next big thing or that breaking wave, that hot new trend, the long-awaited demographic or anything else for that matter is conjecture.

Banking on it is simply speculation.

To evolve successfully, brands and the marketers that manage them must grow out of what they have become into what they need to be. They cannot shape the future. They can only shape their future.

A Shaping Force

At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, we are working with senior B2C and B2B marketers through the lens of brand leadership. The Blake Project’s annual, fun, ‘Competitive-Learning’ event is about taking a deep dive into the best practices that result in strong brands. It is designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.

No Attendees. Only Participants.

The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you in a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world in a unique environment. The challenges you’ll tackle are based on actual issues that participants are facing.

As unique as the format itself is our venue. We’ll be at The Versace Mansion on South Beach, Florida May 18 – 20. Once again we have partnered with professional baseball’s Miami Marlins for a private team-building dinner as well as a game. It’s all included in your registration.

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Branding Conferences

Brand Leadership: The New Brand Management

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Marketing Conference

Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive.

Don’t Manage. Lead.

To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s consumers too social and demanding for managing alone to be enough anymore.

Marketers today must be leaders – because if your brand is not driving the conversation and changing the rules, you’re always going to be beholden to someone else’s playbook. Leadership is about influence, guidance, innovation and following a unique path.

The differences between management and leadership are most apparent in the contrasting behaviors of decision makers:

•  The manager administers; the leader innovates.
•  The manager replicates; the leader is an original.
•  The manager is focused on structure and systems; the leader is focused on people.
•  The manger relies on command and control; the leader inspires trust.
•  The manager thinks near-term; the leader has long-term vision and perspective.
•  The manager has their eye on the bottom line; the leader has their eye on the horizon and sustained wealth.
•  The manager invests in the status quo; the leader challenges it.

For marketers and brands to achieve their highest potential in the marketplace, stewardship, integrity, authenticity and trust must be infused in every action. These are qualities that brand leaders possess and bake into their strategic brand building efforts.

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Branding Conferences

Marketers Will Evolve At The 2015 Un-Conference

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2015 Branding Conference

As the role of marketers continues to expand, so do the pressures. Some marketers will rise to the challenge while others will slip behind. Why will they slip? Because change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy.

Enter The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

On May 18th through the 20th, 2015 a small group of progressive marketers will gather together with the senior partners of The Blake Project and others at the opulent Versace Mansion on Ocean Drive in South Beach, Florida for a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

Uniquely Designed For High Impact:

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Branding Conferences

How Brand Marketers Evolve

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It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” ~ Charles Darwin

And so too for today’s marketer. In our unforgiving world of fast changing markets and a 26 month average tenure for CMO’s, leading marketers couple instinct and experience with progressive thinking on brand management to breakthrough, evolve and survive.

Enter The Un-Conference. A very unique competitive-learning experience designed around brand strategy for 50 evolving marketers.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

May 6 and 7, 2014, this small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to evolve and release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

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Branding Conferences

2014 Branding Conference: Challenge Yourself

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Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place, we have designed a very unique experience around brand strategy, limited to 50 participants.

No Attendees. Only Participants.

The best pathway for learning is through participation, Not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. And will put you in a unique competitive-learning environment on a team of 10, competing and learning with other marketers from around the world.

May 6 and 7, 2014, this small, progressive group of brand marketers will gather together with the senior partners of The Blake Project and others to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive, fun and illuminating, The Un-Conference will equip you with the insight, tools and techniques required to release the full potential of your brand in a new era where consumers drive and own the conversation about brands.

Taking out-of-the-box Out of the cliché’ pile

After too many marketing conferences blurred together, we asked ourselves where is the brand differentiation in the marketing conference space? Problem solved. Unlike every marketing conference offered today and any you have ever experienced, The Un-Conference: 360 Degrees of Brand Strategy for a Changing World is founded on an out-of-the-box concept that centers on creating the highest outcomes. Your outcomes. Breaking free from yesterday’s marketing conference format is the only way to get there.

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