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Branding and Social Media

Branding and Social Media

Integration Can Break The Social Media Obsession

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Integration Can Break The Social Media Obsession

OK, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximize their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favor with its report on marketing communications.

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Branding and Social Media

Are Brands Pushing For Too Much Commitment?

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Are Brands Pushing For Too Much Commitment?

As the big social media brands synergize and extend their offerings to make it more and more convenient to inhabit their brand of ego-system (hat-tip Brian Solis), when will it all become too much?

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Branding and Social Media

Brands And Social Media: The Imaginary Revolution

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Social Media Facebook

In 2007, a young Mark Zuckerberg nervously addressed a room filled with analysts to predict the future. “The next 100 years are going to be different for advertisers starting today,” he announced. “For the last 100 years media has been pushed out to people, but now marketers are going to be a part of the conversation.”

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Branding and Social Media

4 Keys To Building Brand Social Value

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Social Brand Strategy

We sometimes forget that with social media, it is not about the destination, it is about the journey; a journey that is defined by the goals a brand hopes to realize when it engages a network of individuals. Viewing “social” as an “emerging communications” medium is like calling water wet. Let’s lay it out here: We are social.

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Branding and Social Media

Brands Must Know The Scales And Values Of Talk

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Social Media Brand Strategy

“Everybody’s talking at me. I don’t hear a word they’re saying,” observed Harry Nilsson in 1969. 45 years on, it seems a lot of people are still not listening – but brands should be. New findings from Gallup suggests marketers may be pinning the wrong hopes on social media.

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