The Gift of Brand Aid
Sparingly we take moments throughout the year for self-promotion here on Branding Strategy Insider. This is one of those times. (forgive us)
As you look to strengthen your or someone else's collection of marketing books consider Brad VanAuken's Brand Aid, the first comprehensive, practical how-to guide on building winning brands.
In writing this book, Brad draws upon his over twenty years of experience building world-class
brands. It is full of templates, formula, case studies, research
findings, and other useful tools on topics ranging from brand research,
brand positioning and brand advertising to brand equity measurement,
legal issues in brand management and creating a brand building
organization.
It avoids jargon and is succinct and easy to read. It
covers all of the most pressing brand management and marketing issues
faced by today's busy marketing manager in today's complex marketing
environment.
Key features include:
- rare overview of the entire brand management process
- analysis of the 40 most common brand problems together with their solutions
- 17 checklists (450+ questions) covering all areas of brand management
- extensive coverage of two very timely topics - (1) brand building on the Internet and (2) creating a brand building organization
- 60+ non-traditional marketing approaches that work
- extensive brand management and marketing research findings
- template for conducting a comprehensive brand audit
- extensive directory of online brand management and marketing resources
If you are responsible for building your organization's brand or helping clients build theirs, this book will become your indispensable roadmap. What are savvy marketers saying about Brand Aid?
