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Brand Value & Pricing

Brand Value & Pricing

Brands And The Concept Of Value

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Brands And The Concept Of Value

Some time ago I paid around $50,000 for a used German car. My search got down to a BMW 3 series sedan and a Volkswagen station wagon.

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Brand Value & Pricing

How Brands Can Fight Customer Commoditization

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Commoditization Of The Customer

Maybe it’s not our products that are getting commoditized. Maybe it’s the customer. Consider this great quote about customer commoditization from the Harvard Business Review:

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Brand Value & Pricing

What Brands Can And Cannot Do

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What Brands Can And Cannot Do

Some searching questions recently from executives who seem to pride themselves on being brand skeptics prompted me to review the parameters of what brands can do, what they can’t and why I still believe that branding is a vital business activity.

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Brand Value & Pricing

Strong Brands Require A Focus On Brand Value

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Amazon Brand Value Example

There are five drivers of customer brand insistence – awareness, relevant differentiation, value, accessibility and emotional connection. To be competitive, brands must relentlessly pursue ways to strengthen each. Today, I will focus on the importance of brand value.

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Brand Value & Pricing

Three Powerful Signals Of Brand Price

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Brands send powerful messages through how they price.

Brands send powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that seems far too steep.

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