Brands Respond To The New Meaning Of Belonging
We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19.
NEW THINKING
We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19.
One of the most important issues for brand-business leadership today is navigating the intersection of global, local and personal. One brand-business that has found its way in this marketing landscape is Barnes & Noble.
Pearls for men are having a fashion moment, but many wonder if it is a trend that has staying power. Mikimoto, a name synonymous with pearls, is counting on the men in pearls trend to last.
Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns.
Customers’ needs may alter. Markets may change. New products challenge the status quo. No matter how a brand-business landscape morphs, there are some evergreen brand-business marketing principles that must never be forgotten.