avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Strategy

Brand Strategy

The Pros And Cons Of Ingredient Branding

By

The Pros And Cons Of Ingredient Branding

Ever since the massive success of the Intel Inside initiative, the power and potential of ingredient branding has been well understood. As the name implies, ingredient branding means giving a component of a product its own brand identity. It can be a tantalizing proposition for those looking for new ways to differentiate.

Read More
Brand Strategy

The Role Of Brand Strategy In Volatile Times

By

The Role Of Brand Strategy In Volatile Times

Ever since the global financial crisis, global markets seem to have become more volatile. Oil prices rise and crash; China’s growth soars and slides. When market dynamics are this dramatic, how should you look to effectively develop a brand? Do you go with the ebb and flow, or act as a beacon of constancy?

Read More
Brand Strategy

3 Phase Brand Development Strategy

By

3 Phase Brand Development Strategy

Strong, enduring brands are built upon a rigorous understanding of themselves, their customers and the competitive marketing context. The following brand development strategy is one that I’ve used across different categories and industries with great success. It offers a process for going deep into each of these three areas. In this process you progress through three distinct phases of understanding to get your team to a more refined level of inspiration, collaboration and action that can lead to new marketplace traction.

Read More
Brand Strategy

10 Rules Of Brand Development

By

10 Rules Of Brand Development

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Alisa, a Brand Planner in London, England who asks this on brand development…

Read More
Brand Strategy

When Successful Brands Defy Brand Management

By

Yamaha - The Classic Rule Breaker Brand

The rules for developing and managing brands are laid out in a range of principles and frameworks developed by extraordinary marketing minds. Time and time again, we’re told brands follow these rules to achieve success. But every so often, you encounter a highly successful brand that seems to defy the theory. And there are lessons for all marketers in that success as well.

Read More