avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Strategy

Brand Strategy

Rise Of The First Responder Brands

By

Rise Of The First Responder Brands

Louisiana Governor John Bel Edwards made an interesting observation in light of the devastating flood that has savaged his state. Because the storm lacked a name or “a brand,” it is difficult for the news media and public at large to pay attention to it.

Read More
Brand Strategy

Do Awards Still Reward Brands?

By

Do Awards Still Reward Brands?

Brand perceptions are shaped in the mind with the help of associations that are aligned with the central meaning the brand represents. The search for associations that bolster brands is a constant.

Read More
Brand Strategy

Brands Grow With Empathy

By

Empathy- A Powerful Brand Strategy

I don’t care for graffiti, but on a morning walk I spotted one scribble that shares a profound bit of truth – not only about interpersonal relationships but also about branding.

Read More
Brand Strategy

Leveraging Your Competitor’s Brand Assets

By

Leveraging Your Competitors Brand Assets

Between 2002 and 2011, the Verizon brand spent billions in ad media accomplishing two things quite well: Keeping it in a competitive horse race with rival AT&T and burning the question “can you hear me now?” as well as the likeness and voice of their iconic horned-rim glasses “test man” Paul Marcarelli, into the national psyche. For nine years, the “can you hear me now” guy and the Verizon brand became one in the same.

Read More
Brand Strategy

Building A Cult Status Brand Without The Basics

By

Building A Cult Status Brand Without The Basics

Last week on Branding Strategy Insider we explored How the Fox News brand reached cult status and we looked at how this media giant did several crucial things right to become the most profitable cable news outlet on Television.

Read More