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Brand Strategy

Brand strategy begins with the notion that you can differentiate a commodity.

Brand Strategy

The Future Is Reserved For Brands Who Can Stop

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The Future Is Reserved For Brands Who Can Stop

A critical question for leaders is, “When do you stop pouring resources into things that have achieved their purpose?”

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Brand Strategy

15 Ways Brands Can Deliver More Value

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15 Ways Brands Can Deliver More Value

We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.

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Brand Strategy

Creating A Habit Forming Brand

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Creating A Habit Forming Brand

In the ideal world of a marketer success is never in doubt and every brand becomes habit-forming. But that’s not reality and not all brands can become a habit of course.

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Brand Strategy

Cornerstones Of Strategic Brand Development

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Cornerstones Of Strategic Brand Development

Brands are symbols full of many different kinds of impressions and meaning. The ideas surrounding your brand provide the most valuable insights for helping any business differentiate, stay relevant and resonate emotionally.

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Brand Strategy

8 Ways To Create Powerful Brand Rituals

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7 Ways To Create Powerful Brand Rituals

Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment.

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