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Brand Storytelling

Brand Storytelling

How Brands Create Infectious Communication

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How Brands Create Infectious Communication

Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

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Brand Storytelling

How Stories Shape The Meaning Of Brands

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How Stories Shape The Meaning Of Brands

Our senses are constantly taking in a vast amount of data, such as the words on this page, the color of C3PO, the smell from the cup of coffee on your desk, the sounds of conversations around you (which we know we shouldn’t be listening in on, but which we can’t completely ignore).

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Brand Storytelling

Contradictions Bring Power To Brand Stories

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Contradictions Bring Power To Brand Stories

The basis of story is the underlying tensions or contradictions that we all face in our lives. The greater the contradiction, the more powerful is the story. Brands can uncover these contradictions through strategic storytelling.

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Brand Storytelling

Brand Storytelling Emerges As The New King

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Brand Storytelling Emerges As The New King

Let’s start with a definition of “Advertising.” Go to your dictionary and it will be defined as “To proclaim the qualities or advantages of a product so as to increase sales.” Now I ask you, dear reader, does that definition fit what you see on the media you watch? For a few advertisements, maybe, but for the most, not at all. In fact often you find yourself asking what are they advertising?

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Brand Storytelling

Every Brand Story Must Reflect Brand Values

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Every Brand Story Must Reflect Brand Values

A recent article in Forbes on how ‘Warner Brothers Destroyed Superman’s Brand For Their New Franchise’ is a study in the golden paradigm of storytelling and the fortunes of the company.

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