avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Storytelling

Brand Storytelling

Brand Storytelling Emerges As The New King

By

Brand Storytelling Emerges As The New King

Let’s start with a definition of “Advertising.” Go to your dictionary and it will be defined as “To proclaim the qualities or advantages of a product so as to increase sales.” Now I ask you, dear reader, does that definition fit what you see on the media you watch? For a few advertisements, maybe, but for the most, not at all. In fact often you find yourself asking what are they advertising?

Read More
Brand Storytelling

Every Brand Story Must Reflect Brand Values

By

Every Brand Story Must Reflect Brand Values

A recent article in Forbes on how ‘Warner Brothers Destroyed Superman’s Brand For Their New Franchise’ is a study in the golden paradigm of storytelling and the fortunes of the company.

Read More
Brand Storytelling

8 Brand Storylines

By

8 Brand Storylines

Much is made of the idea that your brand is what people say about you when you are not in the room. However, brands are defined by more than reputation and stories are told and spread by more than just consumers.

Read More
Brand Storytelling

Strategic Brand Storytelling Workshop

By

Strategic Brand Storytelling Workshop

Narrative structure. Audience engagement. Character development. These terms once lived solely in the arts. In the films and plays we watched, the books we read. But today, they’re central to brand marketing success in a changing world where marketing channels have become much more dynamic and the consumer is seeking relevant content in all marketing touchpoints.

Read More
Brand Storytelling

Originality Holds The Power In Brand Storytelling

By

 Originality Holds The Power In Brand Storytelling

Originality is hard. It’s hard to create, hard to adhere to and hard to indoctrinate into a system so it becomes method more than miracle. But as audience members of any story, we respond to originality with vigor. Original stories, or familiar stories told originally, stick with us long after conventional stories fade.

Read More