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Brand Storytelling

Brand Storytelling

Strategic Brand Storytelling Workshop

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Strategic Brand Storytelling Workshop

Narrative structure. Audience engagement. Character development. These terms once lived solely in the arts. In the films and plays we watched, the books we read. But today, they’re central to brand marketing success in a changing world where marketing channels have become much more dynamic and the consumer is seeking relevant content in all marketing touchpoints.

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Brand Storytelling

Originality Holds The Power In Brand Storytelling

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 Originality Holds The Power In Brand Storytelling

Originality is hard. It’s hard to create, hard to adhere to and hard to indoctrinate into a system so it becomes method more than miracle. But as audience members of any story, we respond to originality with vigor. Original stories, or familiar stories told originally, stick with us long after conventional stories fade.

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Brand Storytelling

4 On-Ramps For Building Your Brand Story

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Brand Storytelling Strategy Chanel

Successful brands have a story that connects them with their audience and that forms the backbone of their strategy. But if you’ve been around a while, the story that your loyal customers know is not yet shared by those who are new to the brand. Here are 4 ways to connect your longer story to those who don’t know it as well.

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Brand Storytelling

Brand Storytelling Emanates From The Heart

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Walt Disney Building Strong Brands With Heart And Soul

Walt Disney’s initial experience and expertise was in making cartoons, and although he created Disneyland, he was not trained as a theme park designer, social architect, or civil engineer. But he was a creative visionary, a soulful leader, and dreamer who challenged his teams to stretch towards new forms of entertainment, creating in the process an entertainment brand unlike anything the world had ever seen.

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Brand Storytelling

4 Ways To Extend Your Brand Story

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4 Ways To Extend Your Brand Story

I really like Ed Woodcock’s description of what it takes to build a fascinating story. Creativity, resonance and purpose are all key attributes of successful storytelling, he observes, in a recent piece on top storytelling brands. It’s fascinating to observe how those characteristics are playing out across the economy.

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