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Brand Storytelling

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.

Brand Storytelling

How To Build A Strong Brand Backstory

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Brand Heritage and Brand Storytelling

Leveraging a story that everyone knows is powerful – but risky. Powerful, because it’s immediately recognizable. Risky, because unless you can provide a new spin, it’s a tale they already know. Perhaps too well.

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Brand Storytelling

15 Insights For Corporate Storytelling Strategy

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15 Insights For Corporate Storytelling Strategy

Not too long ago brand storytelling was often dismissed as a soft topic meant for tactical conversations. The C-suite wasn’t to be bothered. As the best stories propelled brands to the front time and time again, senior leadership became enlightened by the power of story.

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Brand Storytelling

3 Drivers Of Brand Choice

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 3 Drivers Of Brand Choice

Consumers look to purchase products and brands that are relevant to their needs. Self evident. But the ways in which they make choices are much more complex than quality or availability because they are so much more human.

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Brand Storytelling

How Brands Create Infectious Communication

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How Brands Create Infectious Communication

Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

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Brand Storytelling

How Stories Shape The Meaning Of Brands

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How Stories Shape The Meaning Of Brands

Our senses are constantly taking in a vast amount of data, such as the words on this page, the color of C3PO, the smell from the cup of coffee on your desk, the sounds of conversations around you (which we know we shouldn’t be listening in on, but which we can’t completely ignore).

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