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Brand Storytelling

Brand Storytelling

15 Insights For Corporate Storytelling Strategy

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15 Insights For Corporate Storytelling Strategy

Not too long ago brand storytelling was often dismissed as a soft topic meant for tactical conversations. The C-suite wasn’t to be bothered. As the best stories propelled brands to the front time and time again, senior leadership became enlightened by the power of story.

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Brand Storytelling

3 Drivers Of Brand Choice

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 3 Drivers Of Brand Choice

Consumers look to purchase products and brands that are relevant to their needs. Self evident. But the ways in which they make choices are much more complex than quality or availability because they are so much more human.

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Brand Storytelling

How Brands Create Infectious Communication

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How Brands Create Infectious Communication

Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

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Brand Storytelling

How Stories Shape The Meaning Of Brands

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How Stories Shape The Meaning Of Brands

Our senses are constantly taking in a vast amount of data, such as the words on this page, the color of C3PO, the smell from the cup of coffee on your desk, the sounds of conversations around you (which we know we shouldn’t be listening in on, but which we can’t completely ignore).

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Brand Storytelling

Contradictions Bring Power To Brand Stories

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Contradictions Bring Power To Brand Stories

The basis of story is the underlying tensions or contradictions that we all face in our lives. The greater the contradiction, the more powerful is the story. Brands can uncover these contradictions through strategic storytelling.

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