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Brand Reinvention

Brand Reinvention

Brand Transformation Requires The Right Focus

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I regularly refer to adrenaline as the chemical of change. To me, transformation must be radical and scary, because it pretty much requires the same levels of energy and momentum to get to a ‘dangerous’ place as it does to shift to somewhere a lot more comfortable. The only difference may be the time it may take for people internally to get comfortable again.

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Brand Reinvention

How To Transform An Under-Performing Brand

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Brand Strategy Brand Reinvention

Once the decision has been made to continue to invest in an under-performing brand, brand owners will be faced with a new set of challenges completely foreign to them. The temptation is always to do more of what got you there. That rarely works when brands face reinvention. 

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