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Brand Protection

Brand protection requires a strategy of vigilance.

Brand Protection

Copyrights: The Protected And Unprotected

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Copyrights: The Protected And Unprotected

Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions.

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Brand Protection

Brand Owners Guide To Copyright Protection

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Brand Owners Guide To Copyright Protection

Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.

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Brand Protection

The Two Rules Of Brand Protection

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2 Rules Of Brand Protection

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.

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Brand Protection

Brands And Trademark Law

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Brands And Trademark Law

As a brand steward, you must be aware of the laws under which legal protection is available.

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Brand Protection

A Marketer’s Guide To Trademark Protection

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Brands And Trademark Protection

Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.

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