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Brand Perceptions

Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that ‘feel like them’.

Brand Perceptions

5 Ways To Manage Brand Perceptions

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5 Ways To Manage Brand Perceptions

This is a short summary of the hands-on actions you can take to maximize your management of perception in people’s minds.

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Brand Perceptions

Brands Can Get Type Cast Too

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Brands Can Get Type Cast Too

Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change.

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Brand Perceptions

How Brand Perceptions Are Formed In The Mind

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How Brand Perceptions Are Formed In The Mind

Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of microbrews and mainstream brands. Although there was no clear winner, there was definitely an outright loser. 

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Brand Perceptions

Neglected Brands Face Costly Brand Perceptions

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2016 Chevrolet Malibu Brand Perceptions

Chevrolet has redesigned its 2016 Malibu and by most accounts the new model is significantly better than previous versions.

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Brand Perceptions

Brand Perceptions: Perceived Quality Rules The Day

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Customer Brand Perceptions and Quality

A post by James D. Roumeliotis and Violetta Ihalainen of Whitefield Consulting, absolutely challenges my worldview as an unabashed meritocrat, but includes some fascinating points – particularly that absolute (objective) quality is far less important for consumers in their decisions about brands than perceived quality.

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