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Brand Messaging

Brand Messaging

The Power Of Localizing Your Brand Message

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The Power Of Localizing Your Brand Message

It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.

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Brand Messaging

Aligning Brand Messaging With Cultural Diversity

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Aligning Brand Messaging With Cultural Diversity

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.

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Brand Messaging

Brand Messaging Needs A Consumer Perspective

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Brand Messaging From The Consumer Perspective

Think of a song. A simple, well known tune.

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Brand Messaging

Brands Perform In The Right Channel And Context

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Brands Perform In The Right Channel And Context

Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.

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Brand Messaging

The Optimal Brand Messaging Framework

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The Optimal Brand Messaging Framework

Messaging frameworks help brands rationalize their strategy across product and service lines.

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