There were brand-businesses that did not survive in 2023. Bed, Bath & Beyond, Rite Aid, SmileDirectClub, Lordstown Motors to name a few. There are several reasons for the demise of these brand-businesses. However, there are evergreen principles for building and maintaining powerful brand-businesses. Here are seven keys for evolving in a changing world.
Hollywood’s A-listers flocked to Balenciaga’s Fall 2024 fashion show earlier this month in Los Angeles, its first in the city. It was held on South Windsor Street with the iconic Hollywood sign in the background.
In 2017, pre-pandemic, Starbucks founder and Chairman, Howard Schultz, said that the way forward for brand-businesses is making your branded space an “experiential destination.” The Starbucks CEO, Kevin Johnson said, “To survive, merchants need to create unique and immersive in-store experiences.”
CEOs have become adept at saying “Sorry.” Most of the time the apologies are because some untoward or unexpected event occurred, such as an E. coli outbreak or rats in the store.
Current hot-button issues for consumers are genetically modified organisms (GMOs), the overemployment of pesticides, and the overuse of antibiotics in dairy. There are haters. There are skeptics. And a recent study showed that people were willing to pay more for a product labeled “xxx- free,” even when xxx was a made-up ingredient. So when a company who manufactures pesticides came to us to help improve their reputation, we knew it was going to be no...
