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Brand Management

Brand Management

6 Insights For Brand Transformation And Change

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6 Insights For Brand Transformation And Change

In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.

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Brand Management

4 Blind Spots That Jeopardize Brand Relevance

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4 Blind Spots That Jeopardize Brand Relevance

There have been several recent polls in 2016 stating that public opinion doesn’t trust the media anymore.

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Brand Management

A Future Without Human Marketers?

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A Future Without Human Marketers?

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said the author, that this dependence on machines was not going to a good place.

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Brand Management

Marketers Must Fight For Their Brand Ideas

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2 Keys To Activating Brand Ideas

As we all know, there are two sides to every argument or debate. When developing a brand, whether it’s the identity, positioning, or marketing, differing points of view will often collide.

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Brand Management

When Brands Contradict Themselves

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When Brands Contradict Themselves

Can the same brand take two quite different positions? Yes. And no.

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