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Brand Management

Brand Management

Brands Defy Soft Economies Via Increased Adspend

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Brands Defy Soft Economies With Increased Aspend

In uncertain economic times, how should brands respond in regards to adspend? Slow down or accelerate?

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Brand Management

Brands And The Shift In Regulation

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Brands And The Return Of Regulation

It’s easy to see recent surges in regulation as a reaction to the corporate scandals of previous years and to characterize the return to a much more compliant environment as one of bureaucracy on a roll (and a role for that matter).

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Brand Management

6 Ways To Maintain Brand Continuity

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6 Ways To Maintain Brand Continuity

Every marketer is haunted by fear of missing out. As trends are identified and balloon, the decision to ignore or capitalize becomes more urgent. How do you decide what to pay attention to and what to let pass you by?

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Brand Management

Brands And Trademark Law

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Brands And Trademark Law

As a brand steward, you must be aware of the laws under which legal protection is available.

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Brand Management

Building Brands On What People Value

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Building Brands On What People Value

Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our audiences value — consider rewarding.

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