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Brand Loyalty

Brand Loyalty

How To Shift Brand Loyalty

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How To Shift Brand Loyalty

Want to raid a few brand loyalists from the competition? Here’s how. Focus on the similarities between your product and theirs. If you want to keep your fans loyal, focus on how you are different.

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Brand Loyalty

Brand Loyalty: Stuck On Versus Stuck With

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Apple Brand Loyalty And Brand Champions

There are some brands we are stuck on, others we’re stuck with. Brands we’re stuck on are those where we’ve developed a relationship out of our own free will (Apple, Starbucks, Zappos). Brands we’re stuck with are those where we’ve become trapped through contracts (phone carriers, cable companies), switching costs (banks, software) or incentives (airlines via their loyalty programs).

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Brand Loyalty

Beware Of Brand Loyalty Threats

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Brand Loyalty Erosion

Often we don’t leave a favorite brand because of anything dramatic. In fact, quite the opposite: the experiences we have quietly fade to the point where there’s less reasons to stay than to go.

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Brand Loyalty

The Real Online Shopping Challenge For Brands

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Brand Loyalty

Making people more interested in your brand is one challenge. Making them more loyal is quite another.

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Brand Loyalty

Retail Customer Loyalty Strategy

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Retail Brand Strategy

These findings from research of the ways we go about our lives have confirmed people are nowhere near as random as previously thought.

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