avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Loyalty

Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.

Brand Loyalty

20 Motivations That Drive Brand Loyalty

By

20 Customer Motivations Behind Brand Loyalty

Why do consumers keep brands in their lives?

Read More
Brand Loyalty

Brand Loyalty Versus Brand Convenience

By

Brand Loyalty Versus Brand Convenience

Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.

Read More
Brand Loyalty

How To Shift Brand Loyalty

By

How To Shift Brand Loyalty

Want to raid a few brand loyalists from the competition? Here’s how. Focus on the similarities between your product and theirs. If you want to keep your fans loyal, focus on how you are different.

Read More
Brand Loyalty

Brand Loyalty: Stuck On Versus Stuck With

By

Apple Brand Loyalty And Brand Champions

There are some brands we are stuck on, others we’re stuck with. Brands we’re stuck on are those where we’ve developed a relationship out of our own free will (Apple, Starbucks, Zappos). Brands we’re stuck with are those where we’ve become trapped through contracts (phone carriers, cable companies), switching costs (banks, software) or incentives (airlines via their loyalty programs).

Read More
Brand Loyalty

Beware Of Brand Loyalty Threats

By

Brand Loyalty Erosion

Often we don’t leave a favorite brand because of anything dramatic. In fact, quite the opposite: the experiences we have quietly fade to the point where there’s less reasons to stay than to go.

Read More