avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Licensing

Brand Licensing

Celebrity Brand Licensing: Barry Williams

By

Licensing the Greg Brady brand from The Brady Bunch

Barry Williams literally grew up in front of America as Greg Brady, the oldest of the Brady sons on the hit TV show The Brady Bunch. We sought him out to find out more about what it was like to grow up Brady, what brands can learn from a show that has never stopped airing and what opportunities exist with his iconic brand.

Read More
Brand Licensing

Risks Rewards And Brand Extensions

By

What To Consider For Strategic Brand Extensions

What do you do if you’re one of the world’s most famous lighter companies and the number of smokers is dropping? If you’re Zippo, you look for ways to capitalize on your ‘cool’ image and extend your brand into products ranging from watches to leisure clothing.

Read More
Brand Licensing

Should You Extend Your Brand Via Licensing?

By

Apple Brand Licensing Strategy

Companies extend their brands via licensing for a variety of reasons. Licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability to enter new categories practically overnight, gaining them immediate brand presence on store shelves and often in the media. Let’s take a deeper look at the benefits that make licensing so attractive to brand owners.

Read More
Brand Licensing

Brand Licensing: The Next Bad Idea?

By

Brand Licensing Strategy Vespa

I sipped my espresso and waited nervously for her. The warm Italian sun was streaming into the café window and I savored the Milanese evening.

In the distance I spotted her little Italian scooter heading my way. She pulled up to the curb, nonchalantly dismounted and tossed her hair to one side. Entering the café she fixed me with a wide smile and strode confidently my way. We embraced and I looked deep into her smoldering Roman eyes. “What is that smell?,” I asked her.

Read More
Brand Licensing

Event Licensing Strategy

By

Hello from Sochi, Russia. The Blake Project is here in support our client, The Coca-Cola Company, – we have been guiding their brand licensing efforts for these games. The assignment is at the intersection of brand licensing and event marketing a place where more marketers and brands should be paying closer attention.

Read More