Using Behavioral Science To Refresh Your Brand
Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:
NEW THINKING
Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:
Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”
Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Kleenex, Continental Airlines (circa 1968), United Way, United Airlines and Rockwell International to name just a few.
Good news this week for the world’s taxi drivers. Suddenly after months of aggressive market expansion Uber looks vulnerable and all of it is self-inflicted.
Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes...