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Brand Equity

Brand Equity

Actively Managing Brand Equity

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Actively Managing Brand Equity

Brand equity is the added value element of your brand. I often refer to as “emotional margin”. It’s frequently measured as the gap between the price your brand can command through its very presence compared with how consumers value non-branded products in your category.

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Brand Equity

The Measures Of Brand Equity

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The Measures Of Brand Equity

Every established brand should have a clear understanding of its brand equity. The Blake Project’s BrandInsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

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Brand Equity

Brand Equity And The Center Of Value

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Brand Equity And The Center Of Value

With the dawn of the Age of Intellectual Capital during the mid 1990’s, came the realization that a majority of the value of a modern enterprise can be located in the intangible assets and not in the traditional tangible assets such as real estate, plant, equipment, inventory, cash, and the like.

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Brand Equity

29 Common Problems In Brand Equity Measurement

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29 Common Problems In Brand Equity Measurement

Brand equity measurement leads to highly valuable insights into what the brand and competing brands own in the minds of its target customers. For those marketers in the process of measuring brand equity, I have cataloged the 29 most common mistakes to avoid:

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Brand Equity

Defining And Measuring Brand Equity

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What is brand equity and how do you measure it?

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Javier, a VP of Marketing in Madrid, Spain who writes…

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