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Brand Equity

Brand Equity

Brand Equity And The Center Of Value

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Brand Equity And The Center Of Value

With the dawn of the Age of Intellectual Capital during the mid 1990’s, came the realization that a majority of the value of a modern enterprise can be located in the intangible assets and not in the traditional tangible assets such as real estate, plant, equipment, inventory, cash, and the like.

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Brand Equity

29 Common Problems In Brand Equity Measurement

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29 Common Problems In Brand Equity Measurement

Brand equity measurement leads to highly valuable insights into what the brand and competing brands own in the minds of its target customers. For those marketers in the process of measuring brand equity, I have cataloged the 29 most common mistakes to avoid:

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Brand Equity

Defining And Measuring Brand Equity

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What is brand equity and how do you measure it?

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Javier, a VP of Marketing in Madrid, Spain who writes…

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Brand Equity

Brands Learn More With Brand Equity Measurement

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Brands Learn More Through Brand Equity Measurement

“If you can’t measure it, you can’t manage it.” Peter Drucker

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Brand Equity

Measuring Your Brand Equity

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Brand Equity Measurement

Brand equity measurement is a core discipline of The Blake Project. Over the years we have measured the equity of numerous brands across dozens of industries through the lens of our proprietary BrandInsistence brand equity measurement system, which measures the primary drivers of customer brand insistence.

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