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Authors

  • derrickdaye

    Derrick Daye

    Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Coca-Cola and Nestle. Derrick serves as managing partner and senior brand strategist at The Blake Project.
  • bradvanauken

    Brad VanAuken

    Recognized as one of the world’s leading experts on brand management and marketing, Brad wrote the best selling book Brand Aid, the first comprehensive practical, ‘how-to’ guide on building winning brands. He is the former marketing lead for Hallmark Cards and is a much sought after brand consultant and speaker. Brad is a partner and chief brand strategist at The Blake Project.
  • petecanalicchio

    Pete Canalichio

    Pete is a leading strategist in the discipline of brand licensing. For 20+ years he has helped organizations such as The Coca-Cola Company, Newell Rubbermaid, MLB, NHL, NASCAR, and FIFA extend their brands for greater meaning and success. Pete has operated in the global arena, having worked in more than 40 countries, managing extensive projects. He is a partner and chief brand licensing strategist at The Blake Project.
  • thompsondawson

    Thomson Dawson

    Thomson is a partner and senior brand strategist at The Blake Project. He brings over 30 years of strategic and creative experience to the art and science of brand development. Throughout his career, he has been a designer, writer, creative director, master-facilitator and brand consultant to global brands in diverse industries such as Energizer, Jockey and HP. He also specializes in assisting startups and emerging brands.
  • ericschultz

    Eric Schulz

    Eric is regarded as one of the world’s leading experts on brand strategy and marketing. He gained his expertise through three decades work in brand management at P&G, The Walt Disney Company, The Coca-Cola Company and other leading organizations.  Eric is a partner and senior brand strategist at The Blake Project.
  • johnsculley

    John Sculley

    John is one of America’s best known business leaders and marketing innovators. As the top marketer at Pepsi-Cola and eventually CEO, he pioneered experience based marketing, the strategy that moved Pepsi ahead of Coke. As CEO of Apple, the company became the most profitable computer company in the world. Today he invests in and mentors early stage entrepreneurs.
  • nigelhollis

    Nigel Hollis

    Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He authored The Global Brand, a close look at the challenges facing marketers and global brands today. Nigel serves as Millward Brown’s executive vice president and chief global analyst.
  • martinroll

    Martin Roll

    Martin Roll is a world-renowned thought leader on value creation through brand equity. He helps organizations to think bold for future strategies. He authored the global bestseller Asian Brand Strategy, a book of frameworks for Asian branding and the winning formula for any boardroom. Martin heads the brand consultancy Venture Republic.
  • markritson

    Mark Ritson

    Mark Ritson has a Ph.D. in marketing and has been a faculty member at some of the world's leading business schools. He taught brand management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School. He works extensively as a brand consultant for some of the largest brands in the world.
  • martinlindstrom

    Martin Lindstrom

    Martin is a recipient of TIME Magazine's "World's 100 Most Influential People" 2009. Author, speaker, advisor, and master brand builder, Martin has carved out an entirely unique niche as a global expert in the related fields of consumerism, marketing, brands, and of late, neuro-scientific research. He is the best-selling author of Buyology and Brandwashed.
  • jacktrout

    Jack Trout

    Recognized as one of the world’s foremost marketing strategists, Jack is the co-originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations. Jack has an international reputation as a consultant, writer and speaker.
  • steverivkin

    Steve Rivkin

    Steve is recognized as a prolific author and one of the world’s leading experts on naming. He is a frequent speaker on marketing and communications topics, and has appeared at hundreds of seminars, conferences and retreats in the United States, Europe and Southeast Asia. He is the founder of Rivkin & Associates, a marketing consultancy.
  • petedruker

    Peter Drucker

    Widely regarded as the father of modern management, Peter was an influential business author, strategist, and consultant. He revolutionized management theories and wrote over 30 books on business, many detailing managerial practices for practical use in every industry. His work is shared on Branding Strategy Insider courtesy of the Drucker Institute.
  • alries

    Al Ries

    Al is a leading PR and marketing authority. Chairman of Ries & Ries, he counts numerous global organizations among his clients. PR Week named him as one of the 100 most influential public relations people of the 20th Century. He is a best-selling author many times over and shares the distinction of being the co-originator of the Positioning concept.
  • jwalkersmith

    J. Walker Smith

    Walker is Executive Chairman of The Futures Company, a marketing strategy consultancy. Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends.” He consults with clients globally about trends, futures, marketing and advertising strategy. He is the co-author of four highly regarded books.
  • guest

    Guest Authors

    Branding Strategy Insider invites select thought leaders, experts and educators in the discipline of marketing to contribute their perspectives on brands, trends and industry issues. Contact Derrick Daye, managing partner of The Blake Project and publisher of Branding Strategy Insider to learn more.