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Author Archive

Brand Marketing

Brand Marketing Versus Inequality

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Brand Marketing Inequality

Inequality is in the spotlight. Not since Teddy Roosevelt set about busting trusts has this issue gotten people so exercised. But the hullabaloo around inequality is more than just an Occupy rallying cry for the 99%. It’s about whether the consumer marketplace can rally. A newly released report from ratings agency Standard and Poor’s (S&P) made headlines with its conclusion that rising income inequality is a significant drag on the economy, both today and over the next decade.

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Brand Innovation

All Brands Require A Reason For Being

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Brand Strategy Google Glass

I sent back my Google Glass. Why? No killer app.

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Brand Management

Brands Must Proactively Build Systems Of Trust

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Brand Strategy Uber

As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants their money in a bank with even the slightest chance of losing it. The mere mention of trust spooks people.

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Brand Marketing

Rethinking Digital Customer Engagement

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Digital Brand Strategy

The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago artist Leo Salvaggio is currently crowdsourcing funding.

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Brand Marketing

Facebook: Just Another Brand Marketer

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Facebook Brand Marketing

The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why. From the outside looking in, it appears to be nothing more than garden-variety brand marketing, and ineffective to boot.

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