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Brand Innovation

Brand Innovation: A New Disruption Theory

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Brand Innovation: A New Disruption Theory

When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.

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