A few years ago, we were working for a Japanese consumer electronics company whose major competitors included Fuji. At a workshop with the leadership team we asked what their brand purpose was – the reply was “F..k Fuji”.
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Shaun Smith, Author at Branding Strategy Insider - Page 2 of 2
It’s widely known, and too often forgotten that brands stand or fall based on the customer experiences they create. If your customer experience is in free fall, one or more of these seven mistakes are most likely to blame.
How do you manage a seamless, branded customer experience across an ever-increasing number of multiple channels?