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Author Archive

Customer Experience

8 Keys To Innovating The Brand Experience

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8 Keys To Innovating The Brand Experience

The digital world and the ‘internet of things’ have transformed how we experience the promises that brands make.

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Brand Purpose

Brand Purpose In The Experience Economy

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Brand Purpose In The Experience Economy

The source of value for business and for an economy has always come from access to or control of a key resource that people need or want.

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Brand Storytelling

How Brands Create Infectious Communication

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How Brands Create Infectious Communication

Infectious communication is the result of creating such compelling experiences and content that your customers enthusiastically become your best advocates.

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Customer Experience

5 Rules For Creating Memorable Brand Experiences

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5 Rules For Creating Memorable Brand Experiences

There are five simple rules for creating a memorable customer experience. Using hotels as the context, think about how you can strengthen your brand touchpoints and give customers experiences they will never forget.

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Brand Purpose

Purposeful Brand Leaders Show The Way

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Purposeful Brand Leaders Show The Way

One of the most important ways that people learn what a leader’s true motives are, is by what they see him or her do – not just say. This is a principle summed up by Carlos Ghosn, the CEO of Nissan: “Don’t believe what I say; believe what I do.”

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