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Author Archive

Brand Management

Strong Brands Deliver Independence

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Brands Mean Independence

Today is Independence Day in the United States, celebrating the birth of the country in 1776. Perhaps surprisingly, it’s also an occasion that reminds us of the impact strong brands have on business.

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Customer Insight

How Early Adopters Impact Brand Success

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How Early Adopters Impact Brand Success

Among the most coveted groups for brand marketers, we often place brand loyalists, brand advocates or even brand fanatics at the top of our wish lists.

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Brand Management

The Psychology Of Collectible Brands

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The Psychology Of Collectible Brands

Most human beings have a need to collect things, and some of us need to collect things more than others.

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Building Emotional Connections

How Brands Build Strong Emotional Bonds

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How Brands Build Strong Emotional Bonds

Recently we looked at the exercise of two kinds of power, Hard Power and Soft Power, in the advancement of building successful brands.

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Brand Value & Pricing

8 Reasons Why Brands Dominate Commodities

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 8 Reasons Why Brands Dominate Commodities

It’s a fairly common story. A category of goods or services hits its stride.

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