“There is a job and then there is a calling. We want to hire people who aren’t just looking for jobs, they’re looking for a calling.” ~ Brian Chesky, Cofounder, Chief Executive Officer, and Head of Community, Airbnb.
NEW THINKING
“There is a job and then there is a calling. We want to hire people who aren’t just looking for jobs, they’re looking for a calling.” ~ Brian Chesky, Cofounder, Chief Executive Officer, and Head of Community, Airbnb.
It’s a classic juxtaposition in the world of marketing: On one end are brands with high value (attractive at a low price), and on the other end are brands with high worth (worth it at almost any price).