avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Strategy

5 Gaps Between Brand Strategy Theory And Practice

By

5 Gaps Between Brand Strategy Theory And Practice

As marketers we come close to taking brands for granted. But while most now get the theory, the practice of brand-building is not as simple as many would like to believe.

Read More
Brand Management

Brands And The Shift In Regulation

By

Brands And The Return Of Regulation

It’s easy to see recent surges in regulation as a reaction to the corporate scandals of previous years and to characterize the return to a much more compliant environment as one of bureaucracy on a roll (and a role for that matter).

Read More
Brand Management

6 Ways To Maintain Brand Continuity

By

6 Ways To Maintain Brand Continuity

Every marketer is haunted by fear of missing out. As trends are identified and balloon, the decision to ignore or capitalize becomes more urgent. How do you decide what to pay attention to and what to let pass you by?

Read More
Brand Strategy

The Four Most Powerful Brand Codes

By

The Four Most Powerful Brand Codes

How do we recognize a brand? What do consumers see, and how different is that from the ways brands are structured?

Read More
Mergers & Acquisitions

6 Decisions For Newly Merged Or Acquired Brands

By

Brand Merger Success

If your brand is taken over by another company or your company takes over other brands, either as a stand-alone buy or as part of a broader merger and acquisition, what aspects of your current brand should stay as they are and what might you look to change?

Read More