avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Author Archive

Brand Management

4 Rules For Brand Prosperity

By

Phil Knight Nike Brand Strategy And Prosperity 

Christopher Zook’s article on why companies with strong founders are more innovative, generate a greater number of patents, and more valuable patents at that, and are proactive in investing in and adapting their business model is a reminder to all of the very human qualities required to keep a company (and its brands) growing.

Read More
Brand Management

Will Customers Forgive Your Brand?

By

Will Customers Forgive Your Brand?

Perhaps it’s inevitable. At some stage, a brand is going to do something to upset customers and prospects. That’s the price companies pay for trading in an era of greater and greater transparency. The key question is: when something does go wrong, will your brand be forgiven?

Read More
Brand Management

Brand Simplicity Rules The Day

By

Brand Simplicity Rules The Day

The hardest thing you can do as a brand owner I believe is to insist on building a powerfully simple brand. It’s hard because single-mindedness is difficult in a world where the consideration set is huge and where others will quickly seek to engage you in a relentlessly upgraded features war.

Read More
Brand Management

New Questions Shape The Future Of Brands

By

New Questions Shape The Future Of Brands

If brand owners are truly intent on developing brand strategies that cut through, perhaps the best place to start is with new questions. Asking the less obvious might push more brands to think more laterally about their futures.

Read More
Brand Differentiation

Sameness Strategy Threatens Brands

By

Sameness Equals Weakness For Brands

Our gut instinct as marketers is to go with what is working, because everything in the corporate rewards system is geared towards that: lack of risk appetite; the quest for short term results; even performance incentives. The irony for brands of course is that the more you embrace what works for others, the less likely those ideas are going to work for you.

Read More