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Author Archive

Brand Promise

Shifting Your Brand Promise

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Shifting Your Brand Promise

Great products sell themselves. No they don’t. But equally, people don’t just buy brands because they’re brands either.

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Brand Language

How Brands Should Take A Stand

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How Brands Should Take A Stand

What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Talking is a critical part of brand behavior.

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Brand Management

5 Signs Your Brand Is Fading

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5 Signs Your Brand Is Fading

It’s not always easy to spot when your brand is falling out of favor with consumers, especially if, on the face of it, things look healthy.

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Brand Growth

5 Questions Brands Must Ask About Growth

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5 Questions Brands Must Ask About Growth

Marketers talk about brands as vehicles for growth. But does that mean they should just keep growing – or is there a point when they reach critical mass?

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Brand Loyalty

20 Motivations That Drive Brand Loyalty

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20 Customer Motivations Behind Brand Loyalty

Why do consumers keep brands in their lives?

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