Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.
NEW THINKING
NEW THINKING
Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.
Sooner or later the time comes when brand change is necessary.
It is important to reflect on the role of brands during mergers and acquisitions and to consider the opportunities they provide.
Ready or not, your business is being disrupted, impacting all aspects of your brand.