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Author Archive

Brand Positioning

5 Keys To Brand Positioning Implementation

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5 Keys To Brand Positioning Implementation

Strong brands make credible, relevant, and distinctive brand promises. Even more importantly, they fulfill these every day.

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Brand Licensing

C-Level Brand Licensing Considerations

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C-Level Brand Licensing Considerations

This is one of our favorite topics with board members, specifically when it comes to licensing the corporate brand—or not.

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Mergers & Acquisitions

How To Migrate Acquired Brands

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Migration Strategy For Acquired Brands

Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand.

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Brand Management

The Role Of Brand In The Digital Age

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The Role Of Brand In The Digital Age

Brands must integrate the reality of the digital age into their design.

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Brand Culture

4 Ways To Activate The Brand Experience Internally

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4 Ways To Activate The Brand Experience Internally

Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.

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