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Author Archive

Marketers For Charity

Brand Building And The Ketchup Conundrum

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Brand Building And The Ketchup Conundrum

Mustard now comes in dozens of varieties. Why has ketchup stayed the same?

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Brand Marketing

Department Of Brand Puffery

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Department Of Brand Puffery

If it hadn’t gone down, the Titanic might have gone up in smoke.

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Brand Marketing

Brands And The Spin Myth

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Brands And The Spin Myth

Are our spin meisters just spinning one another?

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Brand Management

Building Brands On Sense Of Self

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Meredith Baxter Birney Loreal Preferance Brand

During the Depression-long before she became one of the most famous copywriters of her day-Shirley Polykoff met a man named George Halperin.

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